NAR study: How Home Buyers Are Using Video

Services for Real Estate Pros

Google and NAR teamed up to study how consumers search for real estate online. The goal was to “better understand the evolving role of digital media in the consumer home search process.”  So, how do home sellers use video in their home searches?

A picture is worth a thousand here's the graph that breaks it down for you.

So, how are you using video to market your listings, your communities, to connect with home sellers, and to differentiate yourself from the competition?

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Comments (8)

Cooper Jacobs
Looking For A Seattle Realtor? COOPERJACOBS.COM - Seattle, WA
Real Estate Brokers - Seattle

Very insightful Susan and we use digital media frequently in our marketing. It really does work wonders and most of our clients provide us with positive feedback. We like how video enhances the look and feel of our websites. Thanks again for sharing. 

Jan 13, 2013 01:41 PM
John Cochran - Beavercreek, OH
Real Estate Agent


You post a very useful blog post. We normally use videos to review our service. Let us try that in other forms also.


Jan 13, 2013 01:55 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

IMHO * video delivery needs to be faster to smartyphones and tablets.....slow loading videos continue to turn consumers away.


Jan 13, 2013 07:01 PM
Susan Harding, HomeStar Video Tours
Portland, OR
Showcasing You and Your Listings, 855-579-6284


Cooper and John - thanks for your comments, hope 2013 is off to a great start for you guys.

Wallace - Great point about video delivery. That is absolutely key and why I recommend using a video hosting service that optimizes the videos for every type of device. Slow loading videos can be caused by using a bit rate that is not optimal for the viewer.

Not to bore you with technical stuff...but if a video is encoded with a low bit rate, everyone sees a low-quality video, but the video content downloads quickly regardless of connection speed. If you pick a high bit rate, everyone can see a better-quality video, but visitors with slower connection speeds have to wait for the video to load.

My preferred approach is to offer tiers of data rates. Visitors with fast Internet connections get high-quality, higher-bit rate video content, and visitors with slower Internet speeds get lesser-quality, low-bit rate video content. So either way, the videos should load quickly. 

Jan 14, 2013 12:49 AM
Paige Floyd Hart
Bright Light Land Title Company, LLC - Niceville, FL

Great post! I read this study over the weekend but really enjoyed how you laid it out and offered the visuals. Thanks!

Jan 14, 2013 02:52 AM
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Thank you Susan, your post give lots of food for thought for me.

Jan 14, 2013 05:39 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thanks for sharing the data and your take on handling load speeds.

Jan 14, 2013 03:15 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Keep pushing the video channel.

Oct 05, 2014 12:06 AM