Realtor Robots. What Makes YOU Different Than The Next Guy?
by Leander McClain
Cecil & Harford County Maryland Realtor
As Realtors, we all like to believe that we are pretty good at doing our job. We all like to feel that we serve our clients to the best of our ability. We all like to think that we bring a unique set of values and skills to the table. These values and skills are unmatched by anyone else in the industry.
Recently, I started receiving emails from former colleagues who work for an un named Bold real estate company. The interesting thing about these emails is that they were all exactly the same. I mean word for word, punctuation for punctuation. Only difference.....the signature block.
Another interesting point was that I was a former colleague......yet I was sent the email as if I was a prospect. After this happened several times. I eventually realized that these agents were sending these mass unsolicited emails to everyone they could find. I was also automatically signed up for their newsletters
(I always thought you had to opt in for a subscription....but I digress).
Recently I received the following letters from two insurance agents in my area.
The interesting thing is that I thought these were exactly the same letter until I looked closer. These are two agents who both have an office on the same street in the same town. If you were looking for insurance and you received these letters, which would you choose? The guy on the left, the guy on the right or neither?
I would like to know...
AS A REALTOR, WHAT MAKES YOU DIFFERENT THAN THE NEXT GUY?
And what are you opions on these mass identical mailings. Do you use them? Do they work for you?
Have another great day and make This Your Best Year Ever
Your Friend In The Real Estate Business
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