I was talking with one of my commercial clients this week who owns theHooDoo café and Kelly Vay Mart, and I had a bit of a wake up call. While they stated it in a diplomatic way, the gist was that their listing didn't sell yet and what have I been doing about it. It dawned on me that while I am constantly working at promoting my all my listings, the sellers just know that it hasn't sold yet. I now have a belated New Years resolution; Figure out a better way to let my sellers know what I have been doing on their behalf.
We have all been there. We are so much time and money in promoting our listings that we forget to let the sellers know what has been done. How else are they going to know? My family certainly knows how much time I invest. I usually have at least 30 listings and use a variety of methods to promote them and it is alot to keep up with. When I think about all the people I talk to, messages I send out, leads I track down, websites and printed that I advertise on, I feel overwhelmed on how to get this in a nice neat weekly report. I would love to hear some feedback from fellow agents that have figured out a good way to gather the information and present this each week. I have a general outline of the listing process, but am very interested in hearing how you do it.
The Life of a Listing
· Call Title Company for a pre listing package
· Print Aerials, well, septic and survey documents
· Conduct visual inspection of property
· Stage the property to ensure the most positive showing
· Review “Home Inspection Checklist” to go over items that may need attention
· Have all documents signed-Listing Agreement, PCR, Disclosures, Consent Forms, etc.
· Take pictures (75-100) for websites and virtual tours
· Record all information for listing sheets and advertisements
· Prepare office file
· Make and test keys
· Enter house into the CDA and Selkirk MLS by 68 A.M. to take advantage of agents looking at daily updates
· Create virtual tour
· Create property flyers
· Put “For Sale” sign on property with flyers
· Submit listing to internet venues-Zillow, Trulia, Craigslist, etc.
· Order “Just Listed” post cards
· Submit listing for print advertisements
· Mass email to all Keller Williams agents
· Mass email to all MLS area agents
· Fax flyer to all offices
· Mass email to all buyers on my personal mailing list
· Notification to other Keller Williams contacts (insurance customers, financial customers, etc)
· Identify good demographic potentials of the property, for instance a horse property would be well suited to advertisments in the equine community.
· Introduce property at sales meeting
· Caravan property with all KW agents
· Advertise Brokers Open House
· Advertise Public Open House for the weekend (When Appropriate)
· Hold Brokers Open House Thursday or Friday to ensure the property is fresh for the weekend
· Hold Public Open House over the weekend (weather permitting)
· Introduce property to investor groups
· Create a Video for and syndicate to sites like youtube
· Promote listing on social networks and blogs
Every Week for Length of Listing
· Prepare advertisements for feeder markets, internet advertising, local print advertising.
· Replenish bulletin board ads, post flyers in employee lounges, update classified ads.
· Each Monday-Mail weekly update of all activity (advertisements, showings, feedback, etc.)
· Resubmit listing to internet venues
· Obtain and interpret feedback from showings and comments from other agents
· Analyze marketing stats to see what is working and what is not
· Conduct weekly inspection of property (restock flyers, check conditions, identify drawbacksetc.)
Every Month for Length of Listing
· Market property to area agents
· Review reverse prospecting to identify what agents have clients interested in property and contact those agents and present the listing information.
· Refresh internet venues i.e. Craig's list, eBay, trulia, Zillow etc.
· Monthly update on marketing stats
· Review of new listings and sold properties in comparison to the listing
· Mailing of postcards advertising the property (every 3 months)
Offer and Closing Timeline
· Present all written offers
· Verify buyer is pre-approved for a mortgage
· Negotiate terms and price until an agreement can be reached
· Review terms and conditions of the contract with the seller
· Distribute contracts to title companies attorneys, agents, etc.
· Plan out sale process-Deposit due dates, home inspection date, mortgage commitment date etc.
· Confirm receipt of initial deposit
· Open Escrow
· Deliver Preliminary report
Home Inspection, Appraisals etc.
· Arrange appointments for inspectors, appraisers, contractors etc.
· Review Home Inspection report
· Obtain written reports of any issues uncovered.
· Arrange estimates from contractors to ensure the buyer’s estimates are in the correct range
· Arrange to have the issues corrected with contractors
Steps to Closing
· Verify all deposits are accounted for
· Verify mortgage contingency is satisfied
· Obtain current survey
· Review closing statements for errors
· There are a lot of different variables to this step. Most escrows will present some bump in the road and as they come up I deal with them.
· Arrange and attend buyer’s final walkthrough
· Attend Closing
· Call to congratulate you on your closing.