Facebook Announces Graph Search - How Will This Effect Real Estate?

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Real Estate Broker/Owner with Garrigus Real Estate CalBRE# 01844442/01844441

Facebook Announces Graph Search - How Will This Effect Real Estate?Facebook Graph Search

Today Facebook announced a new search capability that allows users to search the content of any of their friends on Facebook.  At first this doesn't sound big, but think about it. With Facebook's "Graph Search", you can specifically search any restaurants your friends like and go to, any mechanics they used and were unhappy, or happy with! Anything your Facebook friends have shared and put on their Facebook page will be completely searchable! Even real estate agents that they've used!

Think about what this can affect. Yelp.com's importance takes a hit because now you can search, for example, restaurants your friends use, as opposed to reviews of people you don't know. Linked-in also will suffer because you can now search your friend's career fields and professions. What else can Facebook's new Graph Search affect?

By the way, Facebook has also teamed up with Microsoft to provide Bing results beyond your friend's results, so even Google is affected by this change.

So are you committed to using Facebook and social media in your real estate marketing? I know I need to step up my Facebook and social media presence. In fact, if you have any suggestions please leave a comment and your input. I need all the help I can get!

Commercial Agents in Yucaipa

Posted by

Todd & Devona Garrigus

Broker / REALTORS®

951.490.3698 | Direct for Todd
951.490.3683 | Direct for Devona

www.GarrigusRealEstate.com
CalBRE# 01844442/01844441

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Rainer
284,468
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

Devona - this could make things very interesting on the net - when people start understanding its capabilities.

Jan 15, 2013 03:48 AM #1
Rainmaker
613,114
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Steven,

I completely agree. And Facebook knows how to take advantage of Internet trends.

Jan 15, 2013 04:53 AM #2
Rainer
61,676
Tello Baird
HOMESMART PREMIER REALTY - Blackfoot, ID

Just one more thing in the Big Race. Everything just keeps changing and moving.

Tello

Jan 15, 2013 09:51 AM #3
Rainmaker
613,114
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Tello,

You couldn't be more right. And for those of us that must keep up for our business better be ready!

Jan 17, 2013 07:36 AM #4
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Rainmaker
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Todd & Devona Garrigus

Broker / REALTORS®
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