What's New in SEO for 2013?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Gearing Up and Planning for a Great 2013 in the Blogging World without Being Confused

We all know that SEO is constantly changing and just when you think you’ve got it down, Google and the other big guys change something up to completely throw you off your game.  Let’s get a jump on 2013 by going over some of the top changes and things that stay the same when blogging and optimizing your website.blogging and SEO for 2013

Keep Content Readable:

This goes beyond the general quality over quantity idea. You have to make sure your content is not only quality but readable as well. If people get to the site and yet are having a hard time reading the content due to misspellings, grammar errors, or a wall of words they’re going to quickly click away which is going to increase your bounce rate and lower your overall rank. Be sure to proofread all of your content before publishing it; make sure you have bullet points, great images with relatable alt tags, use heading tags when appropriate, and make the general content easily scannable since most of us scan over a piece, jumping between paragraphs to find what we’re looking for.

Make sure your website works for you:

Use good SEO plug-ins for your WordPress site such as Yoast, All in One SEO (great for beginners), Automatic Post Tagger, SEO Smart Links, and Google XML SiteMap Generator. (All of these can be searched for when adding plug-ins to your WordPress site and make sure you activate them and set them up properly). By simply setting up some good plug-ins mean your website is working for you and you don’t have to work as hard. Automatic internal links are taken care of and appropriately added, and webpages are automatically added to your site map.

Promote your content:

Once you’ve written a great article you’ll want the world to know about it. Post it on your Facebook business page with a catchy title to make readers want to click through; post a link on Google plus with a large picture illustrating your topic; tweet your link with a teaser sentence urging tweeters to follow the link.  You can use programs such as HootSuite.com for an all-in-one social media promotional tool or simply take the extra five minutes and post something different on all your social media platforms. You never know where a click (or referral) will come from.

Make your site Mobile:

No matter what type of website you have most of them can go mobile but it’s the ones that are designed for mobility that will really excel. If people can search for properties on your website through a mobile application and find it easy to use they’re more prone to come back to your site and maybe check out your site on a standard computer. With the increase usage of iPads, tablets, and smart phones, this is an area that cannot be neglected. There are several WordPress plug-ins that allow your site to go mobile, IDX providers that offer a mobile application or simply talk to your web host about this option.

And finally, always remember to write for readers not just for search engines. If you’re writing good quality content you don’t need thousands of posts but maybe just a few really good ones that keep people coming back, sharing the content, and wanting to know more. SEO has gotten way more humanized over the last couple years so remember who your target audience is, keeping in mind current SEO tips, and you’ll do great things!

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Wallace S. Gibson, CPM 01/15/2013 07:44 PM
  2. Debbie Reynolds 01/16/2013 12:04 PM
Real Estate Sales and Marketing
Blogging & SEO
Search Engine Optimization: An Hour a Day
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Tammy Great information as usual .You are always so Helpful


Jan 16, 2013 12:04 AM #19
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Beth!

It can easily pass you by when you're not lookin'

YEs there is! Thanks Michele

Hannah, thanks!! :)

Jan 16, 2013 12:48 AM #20
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Thank you once again Tammy -

Indeed my bride calls you her Shero for good reason.  You're exactly right... Just when we think we have it down and are on track the rules of the SEO game changes and we must change too or be left in the dust.  Thanks for sharing your knowledge.

Jan 16, 2013 12:58 AM #21
Pam Miller
Realty Associates - Friendswood, TX
Broker Associate - Pearland/Friendswood

Tammy - I am so happy that you are helping the "technically challenged" - like me!  I appreciate you.

Jan 16, 2013 02:12 AM #22
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

Tammy -- loved your comment about writing for people and not just for search engines.  I have seen some of those things that are designed to get the search engine to find it no matter how far off the topic might be, and those are not pretty.

Jan 16, 2013 02:55 AM #23
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Tammy, WOW! This excellent information for blogging. I couldn't believe it wasn't already Featured. Suggested!!!

Jan 16, 2013 02:56 AM #24
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great post, Tammy.  BTW, I switched over from all in one SEO to Yoast and I really prefer it.

Jan 16, 2013 07:31 AM #25
Melissa Brown
Helen Adams Realty - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

Tammy, this is a great blue print for us all as we begin the new year.  You always have such great advice - thank you for taking the time to teach us!

Jan 16, 2013 11:50 AM #26
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!
It's always good to read the advice you give us. Hopefully I can get some of it implemented soon.
Jan 16, 2013 12:29 PM #27
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Tammy.  I love it.  Quality over quantity.

Jan 16, 2013 07:50 PM #28
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Tammy ~ you always give us great information and quality is so much better than quantity.

Jan 17, 2013 04:57 AM #29
Paige Walker
Paige Walker - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

Great post as always Tammy! This is why you are in my fave bloggers! One day I would like to speak with you about assisting me with my SEO.... Thanks, Paige

Jan 18, 2013 07:53 AM #30
Debra Davis
Keller Williams Realty Atlanta Partners - Snellville, GA
Realtor - Atlanta, Decatur, Snellville, Loganville

Great post Tammy and very timely for me. 

Jan 18, 2013 01:03 PM #31
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

The search engines will keep you guessing for sure but with you here in the rain we can get helpful and useful information

Jan 21, 2013 10:27 AM #32
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Mobile sites, the right way to set them up so they don't siphon off SEO. In a folder, sub domain, separate domain, lot to consider and a slew of varying opinions on that one. You have to keep up or eat dust. 

Jan 23, 2013 12:05 AM #33
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

Another great post from you that I bookmarked - Thanks

Feb 13, 2013 02:12 AM #34
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Have not heard of Yoast, but may give it a try!

Feb 13, 2013 07:30 AM #35
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"


Thanks for the SEO info. I love your informative posts. Thank you for sharing.

Feb 14, 2013 03:53 AM #36
Kenny Williams
Shimmering sands Realty - Panama City Beach, FL
Kenny Williams

thanks for the informative information there is so much with seo to keep up with.

Feb 20, 2013 07:17 AM #37
Brian Sharkey
SharkeyRE LLC - Port St Lucie, FL
SharkeyRE - #SouthFloridaBroker

Thank you so much for this informative post. The advice has given me insight to a few changes I need to make.

Jun 29, 2013 03:14 AM #38
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Content Marketer, SEO Teacher, Website Fixer
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