Keller Williams Family Reunion 2013 Survival Guide

Education & Training with Internet Marketing Specialist Designation

Are you heading to Keller Williams Family Reunion 2013? This can be a scary few days with so much going on. I thought I could take a moment and help save you the confusion.

Chad Hyams

My name is Chad Hyams, and I have attended Keller Williams Family Reunion in many roles…

  • Agent
  • Team Leader
  • Vendor with IMSD 
  • MAPS Coach

Let me start by congratulating you on making the wise business choice to attend Family Reunion 2013.

Family Reunion Survival Guide!

Family Reunion 2013 has sold out! If you are reading this and you have not yet booked a hotel rooms, find someone to bunk up with. No flights? Start driving now! No money? Put it on the credit card, as it will pay dividends forever!

If you are still choosing not to go, make sure you still check out what you are missing so you can start planning for next year. Start putting a small amount aside each month so you are ready for 2014 and of course follow the hashtag #KWFR.

Before you get near the airplane for your trip to Dallas (or in your car if you live close enough) visit and check out the breakout schedule. Take the time now to figure out the 2 sessions you want to attend in each block. This will save you hours of panic at the last moment and save you from running from room to room not sure what it is that you are hoping to learn.

Now that we have that part covered let’s jump into what to expect from a Keller Williams Family Reunion event.

Make The Most Of Your Time at Family Reunion

Plan on some organized chaos. There will be in the area of 10,000 real estate agents running around the Dallas Convention Center.

In the morning, you'll make your way through the maze of exhibitors (more on them later) and head for the early breakout sessions. Don't miss the 7:30am sessions. These sessions are filled with the same fanatastic information as the sessions later in the day, they just don't have as many people at them because they are early. This will give you a chance to network even more and get a chance to possible engage more with the presenter.

To get the most out of the sessions at Keller Williams Family Reunion you must have an open mind. The agents that walk away with their notes and saying things like “I can’t wait to give this a shot” are the ones that will grow their business. The agents that walk out with their notes saying, “this will never work in my city” are the ones that should have just stayed home. Open your mind and be ready to learn from those that are making it happen.

The biggest challenge that many attendees have is that they get so many notes and ideas that they just don’t know where to start. Between sessions and at the end of the day, quickly look over your notes and circle The ONE Thing (like the tie in?) that jumps out at you. Only implement a small batch of new ideas when you get back and you will have much better focus.

Agents who attempt to put everything they learn into practice can end up worse off then where they started!

Family Reunion Exhibit Hall

IMSD Keller Williams Family Reunion

As soon as you get to the exhibit hall, do the quick trick or treat walk. What is the trick or treat walk? That is when you zip up and down the aisles to each booth and grab whatever they are giving away (anything from pens to magnets to candy) and make sure you grab their information handouts. Just like on Halloween you always remember the house with the big candy bar.

Decide what your budget is for new services, software, marketing, and other items at the show and have a plan as to what you are looking to take home with you.  (Warning shameless plug coming up)o tell the other kids to visit! Make notes on which vendors you want to visit later.

The best times to meet with vendors are early in the morning (the booths open at 8am), over the lunch break since everyone else will run to eat (more on that below), or where there isn't a breakout session that you click with. Don’t forget to say hello to the companies you’re already using!

    • Are you needing KW branded clothing? Leave room in your suitcase
    • Are you wanting some great reading? Hit the KW bookstore
    • Are you looking for some outside training opportunities? Come visit the IMSD team (I warned you this was coming)
Realtors are all looking for the new magic bullet. Listen to the experts speaking on panels and in breakout sessions and you will recognize that there are no magic bullets. The principle is work, work, work and you should keep that in mind as you shop, shop, shop. Find things that work and generate more business for you... those are the things to invest in on the exhibit floor.

Group Sessions

You do not want to miss the large sessions offered at Family Reunion. You will notice that nothing competes with these on the adgenda. We are talking about:

  • Cultural Summit - Saturday 10:00am-11:30am
  • Gary Keller's Special Session - Saturday 12:15pm-5:15pm (you must have registered early enough for the special ticket to this event)
  • Special Speaker - JR Martinez - Sunday 8:00am-9:45am
  • State of the Company - Sunday 3:30pm-5:30pm
  • Vision Speech - Monday 9:00am-11:30am
  • Keynote Speaker - Dave Ramsey - Tuesday 9:00am-11:00am
During these large sessions, plan in advance where your group is going to meet. This is the time to catch up with the people you came to the event with.

When Sessions Are Out

Lunch break is a madhouse! The best thing to do is bring a power bar and take advantage of the quieter time on the exhibit floor. If you plan to take advantage of the lunch provided on Monday and Tuesday make sure you are sitting at a table with agents you do not know. Network and share aha's with new faces and make some new friends, and referral connections.

The event never ends as Keller Williams Family Reunion just turns into an all night party. Remember that while you are out, you still have more to learn at the 7:30am session the next morning and anything that happens at KWFR probably ends up on Facebook before the night is over! Be smart and be safe. When in doubt, check out the hotel lobby and see which one become "the" place to be.

Inspirational Brunch

This part of Family Reunion deserves its own section. Always held for brunch on the last day, Mo Anderson shares with everyone some amazing stories. Before you head back home to your family, to your business, and to impliment all of the things that you learned, come share. This event should be sponsored by Kleenex as you will hear tales of hardship, loss, and disaster and all of it will end with overcoming a challenge. Learn how KW Cares is able to help so many of our "family" across the world.

Get there early as seats fill. Take this last chance to share a special moment with someone you don't know as you will be able to relive the stories with your traveling partners when you get back home. 

A Few More Tips

One of the things that Keller Williams promotes is sharing and Family Reunion is no different. Use the power of Twitter and remember the hashtag #KWFR. Share with each other, find each other and share with those that were unable to join the event in person.

Make the most of this event by setting goals for Keller Williams Family Reunion

  • What do you want to learn about?
  • Who are you hoping to meet and get a moment to talk with?
  • What do you need to find out about in the exhibit hall and what should you avoid spending money on?

Bring business cards, hand out business cards and remember the lessons that Gary Keller has been teaching us since Keller Williams began…it is all about collecting business cards to add to your database! You'll also want cards to enter all of the iPad drawings on the exhibit floor. 

IMSD Keller Williams Family Reunion 2012 

Please Share This Blog and Add Your Comments

If you found this blog helpful, please share it with your Market Center, share it on Facebook and Twitter, or email it on to other Keller Williams agents.  

We know that you've got some veteran conference tips, too, so please be sure to add your advice in the comments in below for Keller Williams agents who have never attended Family Reunion

I can’t wait to see you all at Keller Williams Family Reunion 2013 and hope you will come find me to say hello! If not, I will see you online!


Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Scott Fogleman 01/21/2013 08:21 AM
  2. Brian Rayl 01/21/2013 02:30 PM
  3. Randy Prothero 01/21/2013 09:05 PM
  4. Christy Walker 01/23/2013 09:12 AM
  5. Joe Jackson 01/23/2013 05:20 PM
  6. Ryan Jennings 01/23/2013 10:42 PM
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Christy Walker
Christy Walker & Associates - Cornelius, NC
Christy Walker & Associates

This is great informaiton and we have a new hire on our team that I will share this information! Thank you for the post and this will keep me better organizated as well.

Great tips and I agree with you I go with an open mind and ready to implement new ideas! Best money I spend and my business grows every year.  I wish every agent could understand that benefit of Family Reunion.  The money you spend is well worth the investment of personal growth and the growth in your business.

Thanks again!

Lisa Smith, Buyers Agent

Jan 23, 2013 09:10 AM #28
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

I am going! Have been to about 5 of these events Thanks for the details i just sent it to our MCA to send out to our agents who are going!

Jan 23, 2013 05:18 PM #29
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Chad Hyams (IMSD and Ember Seminars)-LOL! Just stay tuned Chad! :-)

Jan 24, 2013 02:56 AM #30
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
Sounds like you all are going to have a whole lot of fun.
Jan 24, 2013 09:58 AM #31
Scott Nowling
Prudential Starck - Saint Charles, IL
Prudential Starck

Chad:  My best to you and the KW gang.  As a Prudential guy, I wish you absolutely nothing but the second best:-)  Kidding my friend.  Safe travels!  Scott

Jan 24, 2013 12:24 PM #32
Ron E Armstrong
Keller Williams Mountain Partners - Asheville, NC
Love Where You Live

Thanks Chad, great list.  Only to be coupled with Beth Torrences' Packing Lists for men and women.  You are the "voice of reason" once again.  

Jan 25, 2013 03:24 AM #33
Gena Hatch
Keller Williams Realty - Carmel Valley, CA
Realtor, CHMS, CNS

LOVED Family Reunion! Last one I attended (as a KW agent) was Anaheim. Made an enormous impact on my business - I doubled my production the next year!  I even saw your favorite celebrity, Ben Kinney - Woo hoo!

Jan 27, 2013 01:22 AM #34
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Have been to Family Reunion in the past.  Maybe I can go next year =D

Jan 27, 2013 03:34 AM #35
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great post with a lot of great information.  Looks like a good and sound program..

Thanks for sharing.

Jan 27, 2013 09:16 AM #37
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Awesome post and I can't wait for Dallas this year. It is going to be amazing. I have some agents going that haven't been before and I am going to share your post with them.

Jan 27, 2013 10:36 AM #38
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I'm still on the waiting list-I hope to attend Family Reunion.

Jan 27, 2013 10:37 AM #39
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

A very helpful post, Chad. This will be my first Family Reunion, so your words of experienced wisdom are greatly appreciated!...


Jan 27, 2013 02:30 PM #40
Chad Hyams
Ember Seminars and Keller Williams Southeast Region - Johns Creek, GA

Thanks everyone for the great feedback. Hopefully this helps you at KWFR or any convention that you are attending with whatever company - they are all basically the same set up!

For those of you attending I hope to see you again or meet you for the first time

Jan 28, 2013 01:46 AM #41
Angela Johnson-Rhodes
Fathom Realty,AR, LLC./Turn Key RE Group - Bentonville, AR
The "Rhodes" that lead you Home at

Very helpful I will sharte as well!  I am so sad that I will not be attending, unless two or three miracles happen

1.  I  get either my $340 listing or $500,00 listing under contract

2. Then a ticket would have to come available....

3.  A Referral comes my way or my buyer puts home under contract tomorrow...

   So close to my home, yet so far away...LOL


Believing the best!


It is the 30th anniversary of Keller Williams  KW Rocks! 

Jan 28, 2013 04:17 PM #42
Guy Van Ort
Happy House Properties - Atlanta, GA
Guy Van Ort

Great info and you are absolutely right.  Family Reunion is AWESOME!  Unfortunately, I still need one ticket (for myself)...yikes.  Not sure what happened since I've had my hotel and airfare for over 7 months.  If you know of anyone with a ticket please call me 404.626.6580 Guy Van Ort.  Thanks and I will see you in Dallas !

Jan 29, 2013 02:19 AM #43
Kim Logan
Kim Logan - Keller Williams Lake Oconee Realty

Thanks for all the good information!!  WE (the agents from Keller Wiliams Lake Oconee) are looking forward to our trip!  We always have a GREAT time... with a lot of great people!    Watch out Dallas... here we come...........

Jan 29, 2013 10:59 AM #44
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

Have fun Chad - I know from personal experience what a great event this is and hope you guys come out of it with tons of new info!

Jan 29, 2013 11:30 AM #45
Patrizia "Trish" Giassa
Keller Williams Realty, North Central New Jersey - Chatham, NJ
The Shannon Aronson Group

Thank you Chad for such a terrific overview and insights!  See you there!  Trish Giassa at

Feb 03, 2013 11:09 AM #46
M. Lynn Delatte
Developers Realty - Broadview Heights, OH

I have my tickets and I am ready to go!  Thanks for the tips- It will be my first time.

Feb 04, 2013 02:53 AM #47
Simone Bercu
Metro Referral - Palm Beach Gardens, FL
Not state specific Real Estate - GRI, e-PRO, AB

Chad, great plan.  I am reading it after the convention.  Next year, I will be an experienced FR attendee.  Had a productive and enjoyable time.  I am ready to apply a few recommendations I learned at the breakouts.

Feb 22, 2013 09:34 AM #48
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