The absolute best way to attract and capture leads is to start the relationship by helping your propsects, no strings attached.
Imagine prospects reaching your website and finding a free report or audio or video that gives them truly valuable information about the real estate transaction they are about to enter into (and that you'd love to help them with!)...
They like you already!
When you immediately present yourself as someone who cares and truly wants to help make their real estate transaction (and life) easier....
That makes you stand out from your competition (who all have websites that just promote themselves)
That makes you a likable, trusted expert.
That makes you the person/company they are likely to call when they are ready to get going!
Use a compelling, valuable offer to capture their contact info so you can:
Continue the conversation (80% of sales are made on the 5-12th contact!)
Continue to establish yourself as the trusted expert they want to work with.
Continue to establish yourself as a likable, non-sales-y person who is there to help them.
It's a win for them and a win for you!