RECAP of our ReBarCamp Event in NYC January 15th

Real Estate Agent with Keller Williams NY Realty

For those of you who do not know about ReBarCamp, it is a yearly event where real estate agents, some vendors and specialists get together in a casual meeting setting to discuss relevant issues that impact the real estate industry. The focus of the New York event, held at The Roger Hotel in midtown Manhattan was Technology. There were attendees from as far away as Miami up to Toronto.

Sessions start around 9:00 a.m. and every 45 minutes in morning and afternoon after lunch you have a choice of 4 different discussions on a variety of topics.  You sit in a circle with a moderator who may be more of an expert on the subject, and then it becomes an open discussion where everyone shares their experiences, thoughts and opinions.

Phil Faranda, my broker at J. Philip Real Estate was one of the sponsors and headed up a discussion on what value real estate agents briReBarCampng to the sellers and buyers, how we are perceived and how we can change that perception.   

Besides Phil’s discussion, I also attended the Facebook discussion and the most populated discussion (needed to go down to a conference room for this one) on Google+.

Info I took away from the Facebook discussion included:
1)  Having multiple profiles does not make sense. Stick with one profile that people will follow
2)  Research and talk about things you are interested in. Perhaps pick one interest and become known in that so people will follow you, and not necessarily real estate related, such as concerts you go to, theater, share music, sport.  
3) Connect with people that you’ve sold houses to or even buyers who can now relate to you on a different level
4) Always have a camera with you and take pictures wherever you go so that you build a picture file you can use for future blogs.
5) When writing perhaps phrase things in a question format instead of statement that may elicit responses..i.e. Do you think Daniel Day Lewis deserved winning the Golden Globe?
6) Use Facebook to see what is going on in the lives of your sellers and buyers so you can comment on it when meet.
7) Keep what you do to 80% personal and 20% business.


There was so much information shared, I wish I could have booked an appointment with one of the leaders for a 3 hour consult!  I’m knew to Google+ and still trying to figure out how people are joining me and how to post on there. Here are a few of the things I came away with:

1) The discussion leader really feels that Google+ has a lot more to offer from a business standpoint than Facebook.
2) There ae so many vehicles that you can link to Google+, like Picasso that manages things online for you from back side.
3) Develop circles where you can share specific information. Can be based upon personal, business, interests and have ability to share different information with each group.
4) If post on Google+ it has more SEO juice.
5) Can set up your own community and become the expert in your location, thus developing a following that  can lead to future business.
6) Use of “Hangouts” where can get a group of people together online for discussions. Like an advanced Skype function. He gave example that he had family in Scotland, family in different states, and they have a hangout to discuss sports or just to “hang out”.
7) Numerous suggestons on more technical ways to utilize that went totally over my head!

If anyone out there uses Google+ and knows how people join you, how you join others, and how you post, let me know!

Comments (4)

Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hi Barbara - I loved ReBar camp - I went to 2 in the past, but could not make this one, so thx for the recap.  I'm living vicariously through you.

Oh, and I love G+...definitely agree w/ the priority there.  Happy to help you here.  There are a whole bunch of us from AR using it, so join in the fun and interact w/ us. 

Jan 16, 2013 06:30 AM
Stephanie Greenberg
Lion Real Estate - Fresno, CA
Fresno Homes For Sale

Thank you Barbara for the recap.  I have always wanted to attend, now I get to have a glimpse of the offerings!


Jan 16, 2013 06:34 AM
Barbara Bartell

Hi Deb. Love to talk to you about how to link in with you and others!

Stephanie - hope you get to join in the fun next time it occurs near you!

Jan 16, 2013 07:05 AM
Marcia Hawken
Naples Luxury Specialist

Barbara, I have been to a number of them. Anyone know about San Francisco JUly 2013 in conjunction with Inman?

Mar 14, 2013 09:46 AM