Do odd-priced listings attract more or less attention?
I recently ran into a situation with a listing agent who put a new listing on the MLS for $232, 574.
This struck me as unusual, so I spoke with the agent and asked her "why the odd amount?", thinking that she would tell me that this was a pay-off amount for a loan balance, or that this was a set price by a housing authority that places income and asset limits on new buyers and restricts the appreciation on a subject property.
The answer I received was equally interesting. "That's what they teach us to do at BRAND X Realty. They teach us to grab the buyer's attention by putting in an odd amount."
Being one to love a challenge, I told her that I would be posting this question to a panel of peers (and consumers) to get their reaction.
As someone who looks at real estate listings, what is your reaction when you see a home listed for $232,574? Would you think differently if the home was listed for $232,000, $232,500 or $233,600? Does the "odd" price solicit a positive or negative first reaction?
I'm curious and am opening this up to the AR Community and any members of the public for comment.