What a Woman Wants ... When Buying a Condo

Real Estate Agent with Re/Max Realty One Inc., Brokerage

What a Woman Wants...When Buying a Condominium

I read an interesting article written by Dave McGinn published in the Globe and Mail entitled "How single women -- and what they want -- are shaping the new housing market".  Women have become a dominent force in the condo market, representing approximately one-third of all sales in several Canadian cities.  Depelopers are responding by giving women what they want.  They are designing buildings and suites to attract this new niche.  Here is a synopsis of what a woman wants: 

  • Security is the key:  women pay more attention to concierge services, the lighting in and around the building and the design of the parking garages.  They also prefer NOT to be on the ground floor.
  • Size doesn't matter when it comes to a condo.  Women would rather have a better location with less square footage than an up-and- coming neighbourhood that offers larger units.  
  • Established walkable neighbourhoods not only feel safer, but they also offer more amenities – cafés, grocery stores, shops – all within walking distance.  Walkable neighbourhoods create a vibrant public space and have a range of benefits. To women, they encourage a sense of community and make women feel safe because more people are on the street and you're more likely to see your neighbours.  

  • Location of Amenities:  new condos are now featuring workout spaces/gyms on upper floors, away from the lobby traffic and with windows overlooking the city. “Women are all about the experience at the gym,” Some condos even offer Zumba classes in their gyms --  a strong sign of catering to the female market
  • Aesthetically, developers have also had to offer “much more design choice in the suites,” – for instance, several different options for kitchen counter tops – and showcase a consistent design aesthetic throughout the unit.
  • Ok, you knew this one was coming... women want more closet space.  In this case, bigger is better.  Walk-in closets are a major selling feature to women.    No woman wants to store clothing/shoes in the basement (heck, I won't even go into the basement of my own house to get my shoes, nevermind the basement of a condo).  
This is a pretty basic list of what a woman wants when buying a condo.  If you're a woman looking to buy a condominium in Toronto, Mississauga, or Brampton --- giive me a call.  
I'll show you some of the best ones! 

Posted by

Sara Kareer, RE/MAX Realty One Inc., Brokerage 

Sara Kareer.Real Estate

Sara Kareer, Realtor®  ASA
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RE/MAX Realty One Inc., Brokerage. Sara Kareer 



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Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Sara:  Having amenities that appeal to women, and advertising those things in the marketing plan is such a great way of letting the buying public know just what a great condo property they are looking at.

And ahhh yes, lots of closet space.  We just have to have that.  I mean, where do I put my shoes and purses?

Jan 17, 2013 11:50 AM #1
Sara Kareer
Re/Max Realty One Inc., Brokerage - Mississauga, ON
Boutique Real Estate Services to Buyers & Sellers

Hi Karen Anne! 

Yes, developers are getting wise and catering to the growing female market ... give women what they want, they will come.   

And yes, lol, closet space is a NECESSITY.  I've had female clients that want to look at the kitchen and then closet space.  The kitchen can be stunning but if the closet space isn't there, well, its on to the next one.  


Jan 17, 2013 12:09 PM #2
Kymberly Caldwell-Muniz
(909) 973-0410 - Fontana, CA
TCR Group Keller Williams Realty Rancho Cucamonga

Hi Sara, these are some great amenities. I would say security first, and closet space second. We can take a full room and turn it into a closet. Thanks for sharing.

Jan 17, 2013 12:11 PM #3
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Sara   It's a given guys can live with a shower at the YMCA, fast food and a laundry mat around the corner.  Why are women so picky?  Great blog!

Jan 17, 2013 12:28 PM #4
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide
There needs to be a course in "what a woman wants in real estate", as most men including myself need to learn this to perfection. We know who the main decision makers are.
Jan 17, 2013 12:53 PM #5
Sara Kareer
Re/Max Realty One Inc., Brokerage - Mississauga, ON
Boutique Real Estate Services to Buyers & Sellers

Hi Kimberly -- yes, we women are very resourseful that way!

Hi John -- you men are so simple and easy to please, that's why we love you! 

Hi Pete -- so true, women are the real decision makers.  In about 90% of my sales, if the woman likes the home, its virtually a done deal.  Happy wife, happy life  :) 


Jan 17, 2013 11:03 PM #6
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