What a Woman Wants...When Buying a Condominium
I read an interesting article written by Dave McGinn published in the Globe and Mail entitled "How single women -- and what they want -- are shaping the new housing market". Women have become a dominent force in the condo market, representing approximately one-third of all sales in several Canadian cities. Depelopers are responding by giving women what they want. They are designing buildings and suites to attract this new niche. Here is a synopsis of what a woman wants:
- Security is the key: women pay more attention to concierge services, the lighting in and around the building and the design of the parking garages. They also prefer NOT to be on the ground floor.
- Size doesn't matter when it comes to a condo. Women would rather have a better location with less square footage than an up-and- coming neighbourhood that offers larger units.
Established walkable neighbourhoods not only feel safer, but they also offer more amenities – cafés, grocery stores, shops – all within walking distance. Walkable neighbourhoods create a vibrant public space and have a range of benefits. To women, they encourage a sense of community and make women feel safe because more people are on the street and you're more likely to see your neighbours.
- Location of Amenities: new condos are now featuring workout spaces/gyms on upper floors, away from the lobby traffic and with windows overlooking the city. “Women are all about the experience at the gym,” Some condos even offer Zumba classes in their gyms -- a strong sign of catering to the female market
- Aesthetically, developers have also had to offer “much more design choice in the suites,” – for instance, several different options for kitchen counter tops – and showcase a consistent design aesthetic throughout the unit.
- Ok, you knew this one was coming... women want more closet space. In this case, bigger is better. Walk-in closets are a major selling feature to women. No woman wants to store clothing/shoes in the basement (heck, I won't even go into the basement of my own house to get my shoes, nevermind the basement of a condo).
I'll show you some of the best ones!