Internet For The Rest Of US!

Real Estate Agent with Exp Realty - Atlantic County

Internet For The Rest Of Us



I was inspired this morning to write this post, sort of as a follow up to Bill Gassett’s post on Google +. (Read His Post) There is no doubt that having and using internet skills will continue to define the winners and losers in real estate. The buyers head straight to the internet looking for homes and the sellers follow trying to get a fix on what the value of their home might be. And this for the most part is how it goes in all aspects of real estate whether it is residential, commercial or leasing.

When we log on, it’s no surprise that the big 3, 4, or 5 always come up first. The have multimillion dollar budgets, a full time staff of programmers and more importantly a website that has all the listings from one end of the country to the other. They have content. Content is king. Google has said it and they followed. Now it’s your turn. If you’re going to get found on the internet you’re going to have to be a content provider.

You’re going to need a website, and you’re also going to need to have indexed IDX listings in your site. Now work on your site daily for the next 3 years. Seriously, great websites just don’t happen by themselves. You will need to provide content into your site daily. Over time, if done correctly your content will be an authoritative source of information and you will work your way up in the search results.

The really good news is that many of the sites that have already done this will provide you a platform that can serve as your internet soap box. These sites don’t sell real estate (yet), they sell advertising and to do so they need buy in from the Realtors. So as Realtors, we ask what’s in it for me and they give us a means to communicate with the public. Using the established sites as outlets to the buying and selling real estate market gives you the ability to bring them back to your site, to watch your video, to get them to call you. You don’t really have to have the best site in the market if you create relationships with those that do. Here are some established sites that can boost your leads.

Start with a really good property description in the mls inclusive of the neighborhood name. Google’s not looking for “it’s a really nice neighborhood”, they will reward “Schafer Acres is a 52 home boutique community located in Egg Harbor Township NJ”.

If you have a showcase relationship make sure to enhance all your listings, inclusive of the video.  Make sure to make a video of all your listings and then write a full description of the listing and post it on You Tube (if you don’t have a You Tube channel, set on up), along with a link back to your site. Don’t forget to mention your name, email, company name, and website in your signature block. This is called a citation and Google looks for it.

Do a virtual tour. You can do them for as little as 5 bucks at places like

Buy a custom URL and sign rider and send the view back to the tour or video.

There are dozens of free third party sites that allow you to advertise your listing: Active Rain is a good starting place. Claiming your listing on sites like Zillow, Trulia, are also good. Just as Bill wrote in his post, using Google + is a good place to post, face book if you must and the list goes on.

My point is that you don’t have to be a computer geek to be a good Realtor, but you must meet your commitment to the seller of providing maximum exposure and there scores of sites out there that will let you do it without needing to be a computer programmer. If you promote the listings you have on all the available internet venuues, you will get more listings and buyer leads. I have a worksheet I use on my own listings called support your listings which is simply a check list of the items I do to promote my listings. All the best for a great 2013!

If you're not watching the Active Rain Blogging Boot Camp Series, you're missing some good information.

Steven Schafer Realtor

Steven Schafer is a full time real estate agent in Atlantic County New Jersey and sometimes reluctant freelance internet consultant for those who just need a little help.

Steven Schafer, Realtor
Balsley Losco Realty, Atlantic County NJ

Posted by

Steven Perry Schafer, Realtor
Exp Realty Atlantic County NJ
My Real Estate Website
Phone: 609-604-6098

Comments (6)

Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Steven - Two questions - why did you make this members only? You should make it public! Also why not link to my post so people know what you are talking about. If someone reads this without the link to my post they are not going to have any idea what you are talking about.

Jan 20, 2013 12:07 AM
Brian Rayl
Home Value Leads - Highland Park, TX
Active Agent and Co-founder Of Home Value Leads

Hi Steven. These are some great tips for the non-techy's out there. I agree with Bill though. Link to the original G+ article (because it was a great one) and make this "public" so that others can reblog it because it deserves a reblog!

Jan 20, 2013 12:17 AM
Steven Schafer
Exp Realty - Atlantic County - Egg Harbor Township, NJ

I went in and added a link to your post and made it public.


Jan 20, 2013 12:40 AM
Michelle Rosser
Maximum One Realty - Union City, GA
Atlanta Real Estate-South Fulton & Fayette

Hi Steven,

Thanks for your tips. It is hard work but the rewards are worth every moment. Best of Luck to you in 2013!


Jan 20, 2013 01:16 AM
Kathy Stoltman
Balboa Real Estate - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

I agree an internet presence with an IDX feature is a must have and yes it does take time to be seen.

Jan 20, 2013 01:54 AM
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Looking back at old posts. Great information. Can not believe it is already June 2013. Best to you


Jun 21, 2013 11:51 PM