If YOU don’t think you’re the best, why would anyone else? When you prepare your marketing materials for the week, do you hesitate to use the word “best?” One does not need to be #1 in the area to be known as the best, and if you ARE #1, that's not a license to exhale!!
“Best” is a word that places you in a category with the upper echelon of your profession. It tells everyone that there is no better to be found. You are the “best.” Do you use that word, or are you unsure if you should?
If you don’t think of yourself as the best, why should anyone else? If you are hesitant to use the word “best” in the same sentence as your name, why should anyone hire you?
You must believe that you’re the “best” option for anyone to hire, or you should not be hired. You need to believe in yourself and your ability to compete with everyone in your marketplace. If you do not have this mindset, there is something radically wrong.
Marketing materials should reflect the attitude that the only one to hire is the “best” agent and you ARE that person. Force others in your marketplace to compete with you. It’s a healthy way to do business!!!
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