Many real estate agents have already embraced social media, particularly Facebook and Pinterest. What I’ve also noticed is that there are still several professionals out there who just don’t understand Twitter. It’s understandable. Twitter seems to be a platform with a language all its own. In a forum where you only have 140 characters to express your thoughts, there are a number of abbreviations and “Twitter-isms” that the average agent might not understand upon first glance. This causes many to throw in the towel early-on and disregard Twitter. This is a mistake. Studies show that in terms of effectiveness, Twitter is highest-ranked for businesses and engaging with potential clients and customers.
How, you ask? Well, there are a number of reasons why Twitter is a desirable forum for the consumer, including:
It’s a fantastic listening tool. Twitter allows you to see what EVERYONE in your market is saying. From industry professionals to potential clients, you can monitor what is that people are saying about the real estate market. Since people are limited to 140 characters per tweet, you can avoid some of the long-winded postings you find on Facebook and read a bunch of information that is direct and to the point. People will use the forum only to share the most important parts of what they’re trying to say, meaning you can access unlimited information to share with YOUR network at any time. It’s a great platform for sharing information.
It’s fast-moving. Speed is imperative on Twitter. If you monitor it closely, you’ll be able to catch a tweet from a potential client or vendor that you partner with and respond to it in a timely fashion. This is a powerful means for communication. The relationships you make in your business are dependent on a mutual trust, respect, and acknowledgement for the other’s needs. When you’re responsive on Twitter, you show that you do care about your followers and that you take their needs seriously. This is important to building trust and solid relationships with your potential clients. The speed surrounding Twitter forces you to be responsive, because if you’re not, you could get lost in the shuffle. This is conducive to more active engagement.
You can easily share user-generated content. Yes, this is easy on Facebook, Google+ and Pinterest too, but on Twitter it’s more effective because it’s blatantly obvious who created each tweet on first glance. When you “retweet” something, it shows up on YOUR profile immediately as something someone else posted. This gives whoever created it the proper recognition and you look like someone who knows and appreciates valuable content of multiple Twitter users. It gives followers more exposure, and then they’re more likely to retweet your content and expose you to a whole new group of potential clients and leads. This is a forum that is perfect for sharing content from numerous accounts.
You have more of a connection to your network. The speed of Twitter allows you almost to text back and forth with other users in real-time and efficiently. This allows for your relationships and trust to build much faster than on Facebook or Google+, where people could log in, post something, and log out. The lag time between responses is eliminated on Twitter if you use it correctly. You can create actual conversations faster. Remember, there’s no point in connecting if you’re not going to engage.
These are just a few of the ways in which Twitter can boost your overall social engagement. Need some help? Your real estate virtual assistants can help you out! We’re well-versed in Twitter-speak and can help take your social networking presence to the next level.