Oh, I didn't know you sold real estate?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

    Ever hear that? No? Then you're doing something right. But if you spend too much time writing about events, things to do, local reviews and other non-real estate related topics, you may be known for exactly that. AND NOT REAL ESTATE. (or whatever it is that you really do)what are you really known for?

    Yes, having a well-balanced website and blog is essential but if you focus too much on non-real estate related posts then you may be getting a lot of hits with little to no conversion. Case in point: I wrote a few blogs over the New Years about events and things to do in local areas around the country on New Year's Eve. Each of these client's hits spiked and analytics told us that people were finding this post specifically. But when it comes down to getting a lead off it, it just didn't happen. I got a couple confused clients - "Why do I have all these unique visitors with no leads?" Well, people were looking at events and wanting THAT information - not to contact a real estate professional.

   While this is important, and Google finds usefulness in having a well-rounded site providing information and user experience, we have to be careful not to focus too much on this type of blogging and stick to what we know best. Real Estate. (mortgage, staging, inspections, whatever it is you do)

   Take a look at your tag cloud and see where you tend to focus your efforts. http://activerain.com/blogs/jerinka/tags This is mine and to find yours simply replace "jerinka" with your ActiveRain member name and it will show you a list of all your tags that you use. It's OK if you have a lot, but look what stands out the most. The biggest and boldest will be what you use the most.

tag cloud and focusing on what you really do

   So take an inventory of your tags, see what you're focusing on and keep about 70% of what you write about actually what you do. It's great to be found for a variety of other topics and many people are found for that review they did, event they featured or article about what-not - but it's the lead that you really want. I tell people, if your clients find you all over the place, they will have no choice but to contact you for real estate. But make sure that your focus remains honed on your key target audience.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

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  1. Debbie Reynolds 01/23/2013 02:50 AM
Real Estate Sales and Marketing
Active Rain Newbies
Google Analytics
Dedicated Bloggers
Getting Visible on Google. How To's

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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Now, Tammy. .what will be your suggestion "how to act from this point on" with this magnificent tool you shared with us?

I'm all over the map. .with exception of a couple niches . .

Jan 23, 2013 09:48 PM #25
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tammy, this is excellent information. I see where I have to make some changes. Thanks.

Jan 23, 2013 10:02 PM #26
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer


Nancy, great! It helps to see where you’ve been to know where you need to go.

Conrad, right!

Kathy, thank you!

Beth, good deal! You guys blog all the time so make sure they are intentional

Tamara, right, a good balance but make sure it’s primarily what you do

Gita, good deal!

Carie, I think I found the deal, there were none on yours and I think it’s because there are no commas separating the tags. Give that a try

Ritu, Sure! Thanks!

Edward, right! Make sure they know what you do

Debbie, thanks! – Wait, YOU’RE INTO FLOORING????????

Christiansens, HA! Yeah right, you don’t want to be known as the party planner… but the guy that knows a little about everything and a lot about real estate.

Fernando, wow, awesome! Well, it’s ok to have a lot, as you can see, I do. But you can either tweak old solid posts that you want to really hang onto and make sure the tags are correct but really it’s just a snapshot of what you have been writing about. Make sure the majority is “real estate” “short sales” etc… and then check back in a month or two and see if those have gotten any bigger.

Michael, great! Thanks!

Jan 23, 2013 11:44 PM #27
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thanks for the reminder Tammy and do not want to be known as a tour guide...I am going to check it out!

Jan 23, 2013 11:56 PM #28
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great info as always, Tammy.  I will drop by and check out my tags, but I can definitely confirm your blog.  I received a call about the "Valley Trader" a local magazine just yesterday.  I just happened to have one on my desk, so I was able to give the lady their number.  Did it bring me any business.  Nope.  I need a better balance.

Jan 24, 2013 12:47 AM #29
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Blogging about your local community, it turns out, is a very roundabout way to get business. I still get calls like, "you take out oil tanks?" in response to something I've written. I'm learning that while being visible in important, the conversion rate is just not there for someone who is not specifically ready to buy or sell at that exact moment in time.

Jan 24, 2013 01:25 AM #30
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I need to get busy in this area and check out those tags.  Thanks for your informative information as always.

Jan 24, 2013 01:39 AM #31
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for the reminder!  More stats on neighborhoods!

Jan 24, 2013 01:52 AM #32
Michael Wilson
The Wilson Team - Keller Williams - Ashburn, VA
NoVa Real Estate

Good info, Tammy.  I look at my tag clouds on my blogs every once in a while ... not often enough since I am always a little surprised when I do it.
I use wordle.net sometimes for some of my longer posts or pages, just a reality check to see if Google is going to think I stayed on topic!

Jan 24, 2013 03:09 AM #33
Kevin P. Walor
Exit Realty Partners - Hudson, MA

This is great info and very helpful to me. Thanks for this post!

Jan 24, 2013 03:16 AM #34
Brian Park
Park Realty Investments - Murray, UT

Great post. Reminded me of the time I had a guy I had known for many years tell me about the new house he had bought etc. and I just looked at him and said do you know what I do for a living, and he said I know you bought and fixed up a couple of houses and sold them, so I guess your a contractor. So that was an awakening and if someone didn't seem to know what I did for a living I would ask them, do you know what I do for a living and if they answered correctly I would then say you right, now what I want to know is why haven't you referred anyone to me yet? It did result in a few more referrals. 

Jan 24, 2013 04:16 AM #35
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

You can be well known but I did not know you did Real Estate.  Thanks, Jim

Jan 24, 2013 05:55 AM #36
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Wanda, right, you don't want to be known as the tour guide or for anything else besides what you're actually selling.
Mike, I was great though that you are able to give her some customer service. Maybe she'll remember that if she needs an agent
Jill, it definitely can be a roundabout way to get business. Having a well-rounded blog with a lot of information is great but if people don't know you do real estate then there's definitely an imbalance.
Paula, thanks so much for coming by. It's one of those things that it helps just to know where you stand
Jan, awesome! Good luck to you in your neighborhood and localism posts
Michael, it's always a good idea to do a reality check with your blogs to make sure you're on the right track
Kevin, awesome, great thank you for stopping by
Brian, oh my! While it's good that you set them straight and that you have a different approach now
Jimmy, I used to be into real estate for several years so it helps to know a lot about it when I write about it now. But now I just market for realtors

Jan 24, 2013 08:34 AM #37
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

Tammy, I so appreciate your posts.  I always learn from what you share and most of all, it helps me reflect on my own efforts.  Thank you.

Jan 24, 2013 03:31 PM #39
Steve Warrene
Your Town Realty - Lower Burrell, PA
Pittsburgh Real Estate Investment Specialists

We have to focus on our tags more and will start to work them better.   Thank you for the information.

Jan 24, 2013 07:04 PM #40
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

I checked my tags and I am definitely blogging about my niche and targeting the kind of business that I want to attract.

Jan 25, 2013 11:41 PM #41
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

We call them Secret Agents, LOL. I did something similar maybe a little different when I first started. I joined every club or organzation in town and because a volunteer for all sorts of stuff and didn't have time to sell real estate.

Jan 28, 2013 12:43 AM #42
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

When you posted "I didn't know you sold Real Estate", I thought of more lame excuses.  

Oh, when you went on vacation, I just called another agent.

I used to advertise big that I was a CRS (Certified Residential Specialist) until a client said
"What's that CRS mean.....'CAN'T REMEMBER SH.....T?"  I withered up at that comment. 

Feb 02, 2013 10:52 AM #43
M. Lynn Delatte
Developers Realty - Broadview Heights, OH

I just found your blog from Beth Atalay, Broker, CDPE's post today praising the work that you do for her.  I agree you always need to be looking at what you are posting.  Not every post should be about trying to sell. But if you aren't talking about real estate, how are people to know that is what you do?

Feb 05, 2013 05:35 AM #44
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Tammy,

Excellent post! Congrats on the feature post..certainly worthy of much fanfare..thanks for sharing as always!

Feb 05, 2013 05:06 PM #45
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