How to Write Titles Like a Pro

Real Estate Agent with Charles Rutenberg Realty Inc. 516-575-7500 NRDS ID#641625055

How to Write Titles Like a Pro


"A rose by any other name would smell as sweet"  Jill Sackler, NYS RE Agent, SRES


What's in a name? Does it change the content of our work or the meaning that is derived from it?

To win subscribers, should I sound cute, creative or intelligent?


Perhaps, it makes no difference to our dear Juliet -

but for our virtual audience?

bombarded by messages of every scope and size ...


Would I benefit from a headline that's snappy, trendy or chic?

Too often, I've devoted 3 or 4 hours to researching a topic, writing the blog, and locating the perfect visual, only for the post to receive 100 or 200 clicks. How disappointing!

I'm not the expert. But, fortunately, I've found someone who is. Copyblogger wrote an 11-part series on how to write a magnetic headline. Check it out and learn which of the steadfast rules we've been taught about interacting on social media continue to hold up.



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Reach me @516.395.8376


Long Beach is a diverse community that is never short on entertainment. Interested in moving to Long Beach?

Don't hesitate to call me and we can begin our tour.



CHARLES RUTENBERG REALTY INC.  *****  516-575-7500  *****


Jill Sackler, NYS Real Estate Broker Associate based on Long Island's South Shore

Sunny Isles, Fl 



     Specializing in Lifecycle Real Estate Transitions

"When your family doesn't fit your family home, I can help."




©Jill Sackler 2010



Re-Blogged 2 times:

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Active Rain Newbies
Blogging & SEO
Dedicated Bloggers
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Diary of a Realtor
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how to write titles like a pro
magnetic titles

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Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for the heads up.  I am always looking for information on how to write a good title~

Jan 27, 2013 10:47 AM #1
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the new tool to improve the audience appeal of titles.

Jan 27, 2013 10:48 AM #2
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Jill, I guess it depends on who you are trying to reach. I have found the less time I spend on a post the more clicks it gets. Go figure.

Jan 27, 2013 10:53 AM #3
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/ - St Thomas, VI
Improving the Quality of Your Life

I just spent  a considerable time clicking through to a number of these blogs and they all just seem to refer to another one without saying a lot?

Jan 27, 2013 10:56 AM #4
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!
This sounds very worthy of a good read. I will have to go there and check it out. Titles are oh so important
Jan 27, 2013 11:44 AM #5
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Jill, Like you, many a time I've spent lots of time and effort and the post gets little views A good title will get people to open it up though. Thanks for the link...I'll bookmark it so I can sign up and go through them.

Jan 27, 2013 11:50 AM #6
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Jill,  But I think you are a expert.  You are so talented in what you write about.  Keep it up.

Jan 27, 2013 11:55 AM #7
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

So often, it is all about the title, that gets us to click on a post. I know that is the case for me, when I don't read someone on a regular basis.

Make it a great week!

Jan 27, 2013 05:54 PM #8
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Jill, you are a talented and interesting blogger.  If it's the public you are trying to reach to build business, the title needs to reflect the issue you are discussing.  If it's the ActiveRain friends and community you are trying to attract, make it fun and creative.  Just my 2 cents.

Jan 27, 2013 07:29 PM #9
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Hi Joan - So am I. That's how I came across him.

Michelle - No problem. I'm just passing along what I came across.

Debbie - I've also come across that phenomenon, myself.

Tanya - It reiterated that HOW TO titles are super popular. Also, LISTS of any kind. Titles with comparisons to famous people or any socially desirable position that you might want to be in draws people to your blog.

10 sure-fire headlines, and 9 proven headlines were good, concrete examples of what to write.

Jan 27, 2013 09:53 PM #10
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Belinda - It really just depends on whether you feel you are getting the kind of traffic you want. I would like to improve mine.

Cindy - I think I'll print and keep a handy copy nearby, in the future, so I can check my titles against what they say will work.

Will - That may well be the sweetest thing anyone has ever said. I'm afraid, though, that the numbers speak for themselves. Thank you.

Hi Joe - You only get one chance to make an interesting impression.

Roger - Perfectly true. You have to adjust it for your audience. After a while, even I could see that.


Jan 27, 2013 10:56 PM #11
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Have to agree with Roger. I often have fun with titles. I get upset when the right title does not come to me. Interestingly, I often have the title before I start writing, and usually by the time i finish, I have a different title. But because I usually write for friends, it is not that important to me that I am not making them clear for customers.

Jan 28, 2013 01:42 PM #12
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Jon, that's an important differentiation that you're making: writing for friends and not, necessarily, to be found by customers.

Jan 30, 2013 05:17 AM #13
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Jill Sackler

LI South Shore Real Estate - Broker Associate
Long Island Living - Where Memories Are Made
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