Open House Don't Work

By
Real Estate Agent with John L Scott Real Estate
I've been in this business now since June, not exactly an oldtimer in real estate. I have a lot of experience, just not in real estate. I'm not sure my clients know the difference. I've been doing open houses now since I started. I've heard repeatedly that open houses don't work, they're a waste of time. I just keep nodding my head and going out once a week and putting up my A-boards. Mind you, I have not had a listing of my own since October but I have continued to do open houses. I'm picky about where I do them and for whom but I do them. Last fall when I had my first listing, I did a lot of open houses. Never mind I'd gotten a contingent offer the first week it was on the market. I kept working it for my client's sake and if I benefited, so be it. They were okay with that too. I met one couple with whom I struck up a relationship. I did some CMA work for them and they decided at that time not to put their home on the market. They had no fire in their belly, so to speak. I sent them a Halloween card since I remembered she really liked Halloween. I sent them a Christmas card. I sent them a newsletter in January. Two weeks ago, I received a call from them. They had gone to an open house and found a house they liked and wanted me to work with them on buying it. Can you believe it?? It works! Marketing works. We just signed around an offer on house for them. Their house goes on the MLS tomorrow. So I believe open houses make a difference. Having your picture on your business card? Now that's a different story. Next blog: Who needs the picture: you or your customers? Copyright 2008 Tall Cedar Publishing

Comments (6)

ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
What made the difference is YOU!  I have always had successes with Open Houses.  I've known agents who never did.  Not every agent is as good face to face and impormptu as they are in a prepared presentation.
Jan 30, 2008 05:40 PM
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Yes, I have to agree with Ardell. Your planning and persistence really did pay off, and we should all follow that example.
Jan 30, 2008 05:47 PM
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

KJ; Opens are only as good as the preparation that goes into them, and your temperment at the open. I find lots of lead up promotion and signs a few days before really help. Also, an open house register is absolutely essential. Be sure that you have the first signer already filled out 100% and that they check the contact me YES box. It's a proven observation in psychology that many do what they see others doing.

Hope that helps with your opens. Surest way to get out of them is to leave the industry, otherwise you're kind of stuck!

Jan 30, 2008 05:51 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Everytime you genuinely engage people, good things happen. Connect with enough people, and business will naturally come your way. Good for you, KJ!
Jan 30, 2008 06:13 PM
Nancy Brenner
Referral Associates of Georgia, Inc. - Roswell, GA
Roswell Georgia Real Estate Agent
I hold Opens at empty bank owned properties.  I meet many people.  I follow up with each and every one of them.  Your Open House let you be introduced to these buyers.  Because you followed up, these buyers have become your clients.  Great Job, KJ!!!
Jan 30, 2008 06:58 PM
Tara Colquitt
Tara Colquitt, The Credit Woman, LLC - Philadelphia, PA
Credit Counselor

I am going to refer Kim Walker to your blog. She needs to read your success story. Every new[?] Realtor needs to.

Thanks for posting KJ!

Jan 30, 2008 10:32 PM