What do you do if your property is just sitting and not selling?

Real Estate Agent with Exp Realty - Atlantic County

Here is a good post for those who have homes that are stale or not showing. There is a concept that is being pushed, often referred to as merchandising a house rather than advertising a house.

Original content by Gary L. Waters Broker Associate, Bucci Realty BK3064647

What do you do if your property is just sitting and not selling?

This post was inspired by a lady who contacted me because her home for sale in Viera was just sitting.  Since she had a real estate agent I recommended she contact her real estate agent and discuss her concerns.  Realtors® will never interfere with an existing Realtor®-Client relationship.

A key indicator of likely success in selling your home is activity.   No secret here... very few buy anything unseen.

So if your Brevard County, Florida home is listed for sale and it is just sitting, what can you do to generate activity?

What brings prospective buyers to your front door?

  1. Price.  If the price is not reasonable when compared to similar homes then buyers ted to skip it. 
  2. Too long on the market.  Buyers tend to view an listing as having "something wrong" if it has been sitting for an excessive period of time without a contract.  What is an excessive period of time?  I refer folks to my 30-10-1 rule.Basically it means if your home is listed for 30 days and has less than 10 showings and not one offer, then the price is an issue.  
  3. Ease of showing.  Many times buyers who are re-locating have limited availability.  requiring a 24 hour advance notice can be a barrier to some prospects. Another barrier is "owner must be present for showings."  I think it is a bad idea for a seller to ever be present when prospects are looking.  Prospects are less comfortable and seem to take more of a cursory look rather than assess the home's qualities.
  4. Promotion.  What is your real estate agent doing to promote your listing?  Is an open house a consideration? What about internet exposure?

Look at all of the above if your home is just sitting.  Selling your home is simple...

  • Price it correctly for the market and condition.
  • Cooperate with reasonable showing requests. 
  • Make sure your real estate agent is promoting the home to the right buyer pool.

If you are considering selling your Brevard County, Florida home, I would welcome the chance tow work for you.  Please call me at 321-693-3850 or email me if I can help in any way.

Gary L. Waters PLLC, Florida licensed real estate agent, Serving Brevard Realty, Merritt Island, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.






Read my blogs Florida Homes for Sale Moving to Brevard County, Florida, and  Brevard County Florida Real Estate Information.


Comments (2)

Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Steven - Thanks for the re-post. Have a great weekend!

Jan 25, 2013 08:58 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Thanks for sharing as this confirms what I have been saying for years

Jan 25, 2013 10:55 PM