The Audio, Real Estate Video Sound, It Adds So Much, Is 40% Important.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

maine winter horses photos

You have seen videos for real estate with gracious camera shots. Artful edits of the loops. Staging that obviously went into the million dollar plus property listing presentation.

But with tinkling ivories, that can set the tone, mood, much is left out if no narration. No one to add to what you are seeing on the other end of the signal connection.

What works best? When the audio extra informaton is provided by a real estate professional that listed the property.  Not a "paid Realtor spokesman" reading a script someone hammered out. Looking, acting like he or she lists, twists, markets real estate. But it is not the actor's real job.

The copy shoved in front of him or her to recite when it is by the listing agent or broker goes better when they know the property, can share the information in an easy, helpful, conversational way at the property.

Not reading dryly word for word in the sound booth wearing head phones, and creating an audio vocal bed to be dubbed in to the final real estate video production.

The audio should be natural sounds from the property. The spokesman the guy or gal wearing the blue and gold "R" that knows the place backwards and forwards. That took the listing on the kitchen table and asked more than "twenty questions" about the place. To hit the highlights of what is so special, unique about this particular real estate listing now starring, in the hot center stage spotlight. To Ta Da, introduce the property to the world wide web. Remember though that the biggest critics of your real estate videos are not using this show and tell on their marketing channels. Just so's you know.

Some luxury real estate video productions are sharp edged and snarky.

Giving you the impression that if you could not hope to hold down the mortgage on a place with this many  zeroes. then back off. Leave.

You are paul bunyan bangor me statue photonot welcome here cold and can banish those not worthy, deserving to be in the upper crust.

With blue blood and monogrammed everything.

With a pedigree to die for and everything just prim and proper, gold plated and diamond crusted so so. 

The tone, the delivery and  natural one on one like you do with a showing that is not scripted should be what makes the leap from your lips to the real estate video audio bed.

To capture the essence of being at the property, in the community that surrounds the sticks and bricks.

Otherwise, you waste the chance to low key make the connection to the property listing real estate buyer who just wants to tour a few homes. Or the stern talk at you not to you can make the buyer watching the real estate video feel like he is not noticed in the room.

Need to find a local real estate professional ready to on demand create an array of one after the other video houlton maine soap box derby winner photosproductions.

On both property listings, and area local community events.

Low key, easy, friendly, like you and I if perched, parked on a greasy spoon diner and talking back and forth.

Exchanging information while enjoying our eggs, home fries, sizzling bacon strips prepared just the way you like them.

The real estate videos should be made with the same simple, real back and forth, talk to the property listing owner, buyer. Every time.

Be down to Earth, natural, a real person and let that audio track which is 40% of a real estate production shine.

Be filled with authentic, original delivery of the details that help explain more about the property than the 30 or 50 frames per second of real estate video.

Throw in some aerial maps, graphics with quick facts and have a standard intro, outro with a recognizable bed that lets anyone watching know this is another of your real estate video productions.

So they settle in, feel comfortable and know how it goes. What to expect to save them time, gas and sense you are pretty darn excited, passionate about where you live on the planet.

List, peddle, sell (repeat) lots of real estate listings. Don't waste the audio, turn it up, make it help complete the on line video marketing real estate experience for the other end of the signal. And you'll be in the winner's circle.

Meet A Local Maine Farmer, He Does The Talking In Video

 

I'm Maine REALTOR Andrew Mooers, ME Broker

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Maine Aroostook County Houlton
Groups:
Active Rain Newbies
Online Marketing Help Center
Real Estate Video Marketing
Amber Diamond Active Rain Blog Posts
YouTube Thursdays
Tags:
real estate videos
audio in real estate video

Spam prevention
Show All Comments
Rainmaker
5,270,927
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You make all of us want to sample the quality of life offered by a home in Maine.

Have an outstanding weekend.  Be sure to have your camera in hand to capture the special moments.

Jan 25, 2013 11:58 PM #1
Rainmaker
1,936,298
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

You too Roy! Lots of them.

Aug 24, 2014 12:27 AM #2
Rainmaker
1,523,517
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Andrew: For my audio, I use a Tascam DR-40 and it allows me to capture the 'real-time' audio rather than the studio dubbed version. Every video camera-mounted audio I have used is deficient and a detractor from the quality of the final product.

Aug 24, 2014 12:29 AM #3
Ambassador
1,808,694
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I love it, Andy. And I know it's older, but I'm still featuring it...hope folks who are interested in making videos see the power of this one. So damn good. And, so relevant to your market. 

Jan 25, 2018 03:30 PM #4
Ambassador
1,808,694
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Shoot, shoot, shoot. I can't find it in the group archives. That's okay, I'll share it tomorrow in a reblog. D 

Jan 25, 2018 03:33 PM #5
Ambassador
3,918,467
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Andrew

Found this oldie but goodie via Debb's reblog. It's such a good example of using natural sound along with the personal touch of someone else talking.

Jeff

Jan 31, 2018 08:17 AM #6
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,936,298

Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
Have A Question About Maine, The Property Listings For Sale?
*
*
*
*
Spam prevention

Additional Information