You have seen videos for real estate with gracious camera shots. Artful edits of the loops. Staging that obviously went into the million dollar plus property listing presentation.
But with tinkling ivories, that can set the tone, mood, much is left out if no narration. No one to add to what you are seeing on the other end of the signal connection.
What works best? When the audio extra informaton is provided by a real estate professional that listed the property. Not a "paid Realtor spokesman" reading a script someone hammered out. Looking, acting like he or she lists, twists, markets real estate. But it is not the actor's real job.
The copy shoved in front of him or her to recite when it is by the listing agent or broker goes better when they know the property, can share the information in an easy, helpful, conversational way at the property.
Not reading dryly word for word in the sound booth wearing head phones, and creating an audio vocal bed to be dubbed in to the final real estate video production.
The audio should be natural sounds from the property. The spokesman the guy or gal wearing the blue and gold "R" that knows the place backwards and forwards. That took the listing on the kitchen table and asked more than "twenty questions" about the place. To hit the highlights of what is so special, unique about this particular real estate listing now starring, in the hot center stage spotlight. To Ta Da, introduce the property to the world wide web. Remember though that the biggest critics of your real estate videos are not using this show and tell on their marketing channels. Just so's you know.
Some luxury real estate video productions are sharp edged and snarky.
Giving you the impression that if you could not hope to hold down the mortgage on a place with this many zeroes. then back off. Leave.
You are not welcome here cold and can banish those not worthy, deserving to be in the upper crust.
With blue blood and monogrammed everything.
With a pedigree to die for and everything just prim and proper, gold plated and diamond crusted so so.
The tone, the delivery and natural one on one like you do with a showing that is not scripted should be what makes the leap from your lips to the real estate video audio bed.
To capture the essence of being at the property, in the community that surrounds the sticks and bricks.
Otherwise, you waste the chance to low key make the connection to the property listing real estate buyer who just wants to tour a few homes. Or the stern talk at you not to you can make the buyer watching the real estate video feel like he is not noticed in the room.
Need to find a local real estate professional ready to on demand create an array of one after the other video productions.
On both property listings, and area local community events.
Low key, easy, friendly, like you and I if perched, parked on a greasy spoon diner and talking back and forth.
Exchanging information while enjoying our eggs, home fries, sizzling bacon strips prepared just the way you like them.
The real estate videos should be made with the same simple, real back and forth, talk to the property listing owner, buyer. Every time.
Be down to Earth, natural, a real person and let that audio track which is 40% of a real estate production shine.
Be filled with authentic, original delivery of the details that help explain more about the property than the 30 or 50 frames per second of real estate video.
Throw in some aerial maps, graphics with quick facts and have a standard intro, outro with a recognizable bed that lets anyone watching know this is another of your real estate video productions.
So they settle in, feel comfortable and know how it goes. What to expect to save them time, gas and sense you are pretty darn excited, passionate about where you live on the planet.
List, peddle, sell (repeat) lots of real estate listings. Don't waste the audio, turn it up, make it help complete the on line video marketing real estate experience for the other end of the signal. And you'll be in the winner's circle.
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