Real Estate Communities Etiquette
Maybe the questions is less whether you can share your listings in real estate communities on sites like Google Plus, Facebook, and Twitter, and more, SHOULD you. As one of the four moderators in Real Estate Community, one of the top exclusive communities in Google Plus, I see people regularly post their listings and have to wonder "WHY?".
When determining if it is right to share your listing inside of a real estate, or other community through social media there are two primary questions to ask yourself.
Who is your audience in your Social Media Community?
When posting your listings, consider WHO you are showing it to. Will they be interested in it, or will they just see it as self promotion, or worse, spam? There is nothing less intriguing about scrolling through any of the real estate communities and seeing listing after listing, in other parts of the country, none of which helps me understand, grow my business, or create discussion. As a matter of fact, frequently, we'll ask members to delete listings from our community because they provide no value to our members. We don't want our community to be just another place to add your listing, but rather a place to learn, grow, and discuss real estate. Which leads me to the second question you should ask....
Does posting your listing in a Real Estate Community help create a discussion?
Again, as a moderator, I want to see active discussions between our members. I want to see tools, ideas, SEO, excellent blogs, before and after home staging photos, discussions about problems we are having, and gain solutions for them. Does a listing post ever provide any of that?
Market reports are interesting, even from other areas because we learn about how the economy is fairing elsewhere. We are able to compare and contrast our markets, becoming even more of an expert to our customers. "What you get for your money?" could be an interesting listing post - What can you get for $1,375,000 in Jacksonville, FL? That I might look at if it were an area that I was curious about. It probably would cause some discussion among agents too, comparing and contrasting what that price tag means in their area.
So, the next time you decide to post a listing in a real estate community, think twice, ask these questions, and determine if it really is of value to the community, or is it just blatant self promotion?
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