Clarksville real estate professional Debbie Reynolds share some blogging guidelines that some of us need to carefully study. I subscribe to Debbie's outstanding blogs and recommend that you do the same.
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Dahlia, Brookside Gardens, Imagination IMG_7307 A
Photograph by Roy Kelley using a Canon PowerShot G11 camera.
Roy and Dolores Kelley Photographs
Blogging Rules, I'm Confused, Do I Have Any Company? Oh what to blog about, the ideas are really endless. But then again you have to listen to the experts and when I say that I am referring to the SEO Experts here in the Rain and the awesome staff of AcitveRain that only want the very best for us in our rankings on the web.
So should we do localism posts thet tell the public what is happening in our area? They say yes but not too much. What is Too Much? One SEO Expert suggests not over 30% of what we blog about. Okay I can live with that. I am really getting into what is happening around town and it has spiced up my social life from dog events to eating chocolate to swimming at midnight. I am becoming a party animal of sorts because I am in the know and don't want to miss anything. These posts are getting lots of clicks too..
Do you blog about a specific listing? Maybe, maybe not. Getting too specific as Bob Stewart says limits our staying power and the effectiveness of the post once it is sold and gone. Then I guess it may be in the keywords selection. Blog in general about an area or subdivision and put a highlight about your listing with a link to the listing. Years later that shouldn't make any consumer angry when the link is broken. Maybe that is killing two birds with one stone. I can put the photo of my listing and link it to its own page. Now that would be a slick way to get the info on my listing in there.
Leave the flowery words out of the title. Okay I can do that but I am a flowery word kind of gal. If I am trying to direct the consumer to a specific area or product, I am to use descriptive words like 4 bedrooms, separate office, mother in law suite, waterfront, lake view, near Microsoft, etc. and leave the marvelous and fantastic and beautiful words out of the keyword phrases. I am told I can still put them down in the body if I must to paint the descriptive picture. You can bet I will be doing that.
Is it good to talk about our real estate experiences? While it may make us feel better to do so and it may help a colleague prepare and not make the same mistake, the public with probably not care because they will not be searching for our worst day in real estate, or the buyer that stood me up again. So with that said I must keep myself in check and refocus again. I will just have to slip one of these in every now and then. It makes me feel better too.
So what about market reports and numbers? This one is tricky because the consumer wants the information but they want it in simple terms. I like the graphs and the pretties that tell the story but if I give them too much at one time they are overwhelmed and move on and may never return. Less is better I guess and I should use very simple graphs or just write out the numbers. Someone said, Put it in 8th grade language. But I like those pretty, colorful graphs. Oh what to do.
Should I put links in to my other posts or lead them to outside sources? Bob says both but make it valuable, so the question is Are my past posts valuable? I have a little work to do to see if they would qualify as such. I know I thought they were valuable posts when I wrote them but are they still?
What about pictures? Oh yes people like pictures but not too many and where you put them and how big and what they are of all play into it. So if I like the photo it still may not be the one to put in the post for the most effect. And pixel size matters according to another SEO expert. Too big is bad so I guess I have been bad a lot lately. I am a very visual person so I like photos and they inspire me to take better photos.
Solution? I guess step one is to write valuable posts first then link to them with my other posts that are simple with the proper keyword phrases. And I shouldn't talk too much about my individual listings but focus generally about the subdivisions so I can be recognized as the expert in the area. Use photos but make then relevant and not too large pixel wise. After doing all that I can write about a few local events but always remember to let the public know I am in real estate and I really want their real estate business and I am doing this so they will trust me and give me their business. If I feel I have to talk about my real estate experiences then first I need to tell my friend, my mother or an associate and if that didn't relieve me of my need to share then go ahead and blog about it realizing the public doesn't care nearly as much as I do. Is there really a solution?
Blogging Rules, I'm Confused, Do I Have Any Company? Rules, suggestions, helpful tips, guidance, advice and words of wisdom? Which do you follow?
"The Real Debbie Reynolds" at DebbieReynolds.net
Prudential PenFed Realty, 2503 Wilma Rudolph Blvd., Clarksville, TN 37040
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