Everything begins with the listing. Don't make listing input a race, make it an art. The better the quality of your property description on the input the better your chances for great optimization of your listing. Even if you don't have a website or one that isn't ranking well yet, writing high quality descriptions will benefit you in every other website. The quality of your input is going to benefit you on Re/Max.com even if you're not a Re/Max agent, it's going to benefit you on Zillow and Trulia and certainly for those who have a website it can be a great link back to your website.
Additional links might include video backlinks and virtual tours. **Here's a freebie for the more advanced user. If you add a pdf such as a floor plan to your posted material, and add a link into the pdf you gain the back link. I've even seen where a competitor stole the pdf and moved it to their site and inadvertantly juiced the very site they were trying to compete with.
Below you can see some examples of better listing input:
Traditional agent writes: This magnificent homes has one of a kind lake views.
A more SEO friendly text might be: Ballenisles in Palm Beach Gardens home for sale with 4 bedrooms and breathtaking lake views overlooking the golf course at Ballenisles.(in this input there are 4 potential keywords that can help the listing: Ballenisles-twice, Palm Beach Gardens home for sale, golf course at Ballenisles.)
Not all but some sites that gather and repackage listings carry the back links to your site so having the best quality input is important. In addition when you go out and post your listings into additional sites like Active Rain or other sites it is extremely important to make sure you write the best possible descriptions. (we'll talk more about back links later)
It all begins with the listing.
__________________________________________________________________________________________Steven Schfer is a full time real estate agent in Atlantic County New Jersey for Balsley Losco Realty. In addition, Steven does freelance SEO work, site design, IDX plug, and wordpress work. email@example.com