Desperation Means "No Sale."

By
Real Estate Agent with Prudential Prime Properties 009526424

This morning I received an email solicitation from a guy pitching one of his “social media training courses”. Over the past two days, I’ve probably received five or six similar video and email promotions from this guy.  The reason these spammy messages are different, however, is that this person “knows” better.

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This particular spammer is a New York Times bestselling author,well known in the social media world, and has huge followings on all of the major social networks.  He became very successful preaching the importance of building trusting relationships by sharing free information, and keeping self-promotions to a minimum.

This “social media man’s” efforts paid off handsomely as a result of these actions. Today, he’s frequently asked to do a lot of paid speaking gigs, sells a lot of books, and is fcalled on to assist companies in social media, and marketing strategy. This is not a new real estate sales person wondering where he/she is going to get enough money to put food on the table this week. He’s been very successful, which makes these acts of desperation even more troubling to me personally.

Lately, this guy does nothing, but pitch products and services.  While there is nothing wrong with the occasional  promo, this guy has reverted to forcing as many broadcast messages as possible onto his subscribers and fans.  It”s like he’s forgotten everything he’s learned about networking, and relationship building.

I personally get the impression that this guy may suddenly need to make a lot more money quickly.  The frequency and aggressiveness of the communication pieces implies a sense of desperation to me.  It also makes me question his motives as a result.  Is he offering these products because he thinks they would benefit me personally, or does he need to  suck money out  of me to pay his mortgage?  I never would’ve asked this question about this guy three or four years ago, but his recent behaviors over the past few months warrant it.

Whatever the reason for the changes in his marketing approaches, they’re NOT working for me. And I suspect  that these actions have probably turned off many of his other followers as well.  This “social media guy’s” credibility has been damaged in my opinion.

Let this be a lesson to all new realtors, and sales professionals. Acts of desperation only lead to lost sales opportunities.  Keep the focus on the client’s needs regardless of your own personal situation.  If clients sense desperation, credibility and trust will come into question every time.

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Posted by

John P.Kreiss, Realtor
Prudential Prime Properties
125 Turnpike Rd. #7
Westborough, MA 01581
Direct:  (508) 826-6920
Fax; (508) 630-2333
www.homesincentralmass.com
john@homesincentralmass.com


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Comments (8)

Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

So true, desperation leads to no sales. Maybe this guy needs to read Seth Godin's blog. He's not offering anything of value. Thanks for your post today, 

Jan 30, 2013 11:54 PM
Shelley Rowton
Move To Realty - Austin, TX
ABR, RSPS - (512) 507-5779 MoveToRealty of Austin

Desperation no, initiative yes!  Thanks for letting us know about this guy!

Jan 31, 2013 12:46 AM
John Kreiss,REALTOR®,CBR®,SRES®,e-PRO®
Prudential Prime Properties - Marlborough, MA
Reaching the Lifestyles of Your Dreams

Pamela Seley I agree completely.  I love the link on Seth's blog asking to click on his head.  =)

Shelley Rowton Thanks your sharing your thoughts. I just checked his twitter profile.  He has more than 200,000 followers, but is only following 200 back.  Seems pretty self-centered and arrogant to me.   Perhaps this guy will get it one day.

Jan 31, 2013 01:10 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

John, interesting take!  And you're right.  The guy should have known better than to saturate email boxes.  That's why we have the Delete button.

Jan 31, 2013 02:13 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

Welcome to Activerain and I hope you are learning a lot and if you ever need any assistance, don't hesitate to check out my blog, email me, call me, I will be glad to help you in any way possible. Also, check out the main page of Activerain and look for the Activerain University tab, there are lots of educational webinars to help you build your business.

Feb 02, 2013 01:33 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide
He is just having cash flow problems, had to push some more sales to meet the mortgage obligation on his mansion.
Feb 02, 2013 01:39 PM
John Kreiss,REALTOR®,CBR®,SRES®,e-PRO®
Prudential Prime Properties - Marlborough, MA
Reaching the Lifestyles of Your Dreams

Todd Clark - Thanks.  I appreciate it.

 

Pete - LOL.  I think you're right.

Feb 02, 2013 10:08 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hey, John!  I included this post in Last Week's Favorites.  Enyoy the rest of your weekend.

Feb 03, 2013 12:42 AM