Because I read, write, and network in the real estate communities, I get to read a lot of real estate blogs. Some blogs are very good. Others, to put it bluntly, suck. It is probably not surprising that most of these blogs have posts describing the bloggers’ real estate listings.
Although there is absolutely nothing wrong with Harry Homer letting people know that he is a realtor, what if he made his blog about activities in the community? He can still post his listings to a separate page, and have a Call to Action link at the bottom of his posts for people who are interested in seeing his current listings.
In the meat of the blog, however, Harry Homer would write about current events in the community. including school functions, current activities within the town’s civic groups i.e. Rotary, Lion’s club, etc.
Homer could even report on controversial issues, and show support for fellow residents. Suppose, for example, a new shopping center is being considered, but faces a lot of opposition from the residents. As a resident within the community, Homer may also be opposed to the new construction, and start writing about it along with what can be done to stop the construction.
Will these type of posts get him home sales today? No, but they can attract town residents to his site, and begin the relationship building processes. Ideally, neighbors will think of Homer when they hear of somebody interested in selling, or moving into town.
Homer might even be able to get local businesses, interested in attracting similar clientele, to consider advertising on the blog, and cover his marketing costs as a result. Another option might be to have guest bloggers from the business community to share information that could be helpful to the town’s population.
Being an advocate is not a new concept when it comes to building a brand. Tom Stanley, author of Networking with the affluent, recommends becoming an advocate as a way to build to build trust, and win more clients.
And blogging can be an excellent brand building tool for those interested in becoming Advocates.
Please feel free to share your thoughts in the comment section below.
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