Be an Advocate

Real Estate Agent with Prudential Prime Properties 009526424

1927 Executive Committee Vermont Chamber of Commerce


Because I read, write, and network in the real estate communities, I get to read a lot of real estate blogs.  Some blogs are very good.  Others, to put it bluntly, suck.  It is probably not surprising that most of these blogs have posts describing the bloggers’ real estate listings.

Although there is absolutely nothing wrong with Harry Homer letting people know that he is a realtor, what if he made his blog about activities in the community?  He can still  post his listings to a separate page, and have a Call to Action link at the bottom of his posts for people who are interested in seeing his current listings.

In the meat of the blog, however, Harry Homer would write about current events in the community. including school functions, current activities within the town’s civic groups i.e. Rotary, Lion’s club, etc.

Homer could even report on controversial issues, and show support for fellow residents. Suppose, for example, a new shopping center is being considered, but faces a lot of opposition from the residents. As a resident within the community, Homer may also be opposed to the new construction, and start writing about it along with what can be done to stop the construction.

Will these type of posts get him home sales today?  No, but they can attract town residents to his site, and begin the relationship building processes.  Ideally, neighbors will think of Homer when they hear of somebody interested in selling, or moving into town.

Homer might even be able to get local businesses, interested in attracting similar clientele, to consider advertising on the blog, and cover his marketing costs as a result.  Another option might be to have guest bloggers from the business community to share information that could be helpful to the town’s population.

Being an advocate is not a new concept when it comes to building a brand.  Tom Stanley, author of Networking with the affluent, recommends becoming an advocate as a way to build to build trust, and win more clients.

And blogging can be an excellent brand building tool for those interested in becoming Advocates.

Please feel free to share your thoughts in the comment section below.

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Posted by

John P.Kreiss, Realtor
Prudential Prime Properties
125 Turnpike Rd. #7
Westborough, MA 01581
Direct:  (508) 826-6920
Fax; (508) 630-2333


Let me know if I can help you or your family/friends with any Real Estate needs. Please know that I am never too busy for you or your referral & I would honor the chance to earn the business!  

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Comments (4)

Linda K. Mayer
License # 01767321 - La Verne, CA

John, great ideas.  I hate opening all the way into a blog to find out it is only a listing and not even in my area.  Although I know we have to rite those as well, it doesn't get the conversation started.

Feb 01, 2013 05:53 AM
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

We call those kind of blogs "localism" blogs, and the ones I write about communities and community events have brought me the majority of my online leads. Rural agents can take advantage of the fact that very few other people may be putting material on the internet about the area they live in.

Feb 01, 2013 06:03 AM
John Kreiss,REALTOR®,CBR®,SRES®,e-PRO®
Prudential Prime Properties - Marlborough, MA
Reaching the Lifestyles of Your Dreams

Thanks Linda.  I'm glad you liked the post.  Have you ever tried writing a blog post, and then simply atta ching a link that can take readers to your listings?

This way readers can be drawn to you, and if they're interested in seeing listings, they can elect to click the link.

Perhaps you're already doing this, but if not, it might be worth giving it a shot.  I think it's better than posting just a listing,  but can still get those out to interested parties, and perhaps get some good leads.  

P.S.  I liked your wine post, and wish I was in SoCal for this event.  It looks like it'll be fun.  


Feb 01, 2013 06:10 AM
John Kreiss,REALTOR®,CBR®,SRES®,e-PRO®
Prudential Prime Properties - Marlborough, MA
Reaching the Lifestyles of Your Dreams

Malcolm - Thanks for sharing your experiences.  It adds credibility to the post, and hopefully the rest of the readers will appreciate your thoughts as much as me.  


Feb 01, 2013 06:14 AM