Blogging from the Beginning – Lesson One

By
Services for Real Estate Pros with Second Self Virtual Assistance

Welcome to your first lesson in the "Blogging From The Beginning - A Step-by-Step Guide". For the next five Thursdays, you will be given brief lessons that will help you learn the ins and outs of building your own successful blog. In these lessons, I'll go over some basic optionsBlogging from the Beginning - A Step-by-Step Guide for setting up your blog as well as some different techniques that you can use to make it popular and profitable.  

In this first lesson, I'd like to talk a little about how to choose the right blog platform to best suit your blogging needs and goals. Starting a blog is one of the easiest and most accessible ways to get great online exposure and ultimately make money.

If you are starting your first blog, you are being confronted with many choices about how to set it up, including the selection of your blogging platform.  

So...What's a Blogging "Platform"?A blogging platform is the software that will help you turn your writing into a website that can be easily navigated and accessed by visitors from around the world. Think of it as any other software you currently have on your computer or use online.

There are two basic platforms to choose from when it comes to successful blogging:

Both of these options have advantages and disadvantages. Before you make your decision, you should read through the pros and cons of each and think about which will be best for your needs. Go beyond today's class to each platform's website and see what they have to say.  

Let's first talk about Blogger.  

 

Learn about the advantages of using Blogger for your blogging platform

Blogger Advantages:

  • It’s very easy for new bloggers to use.
  • Setting up a blog with Blogger is as simple as following a few prompts.
  • There is nothing to install.
  • Blogger is totally free to use.
  • You don’t have to purchase a domain name as the system will give you an address based on the name of your blog.
  • Posting to your blog is easy.
  • You can change the look of your blog very easily. This is all done through Blogger’s dashboard.
  • If you have more than one blog with Blogger, you can access all of the blogs from the same dashboard.

 

Learn about the advantages of using Blogger for your blogging platform

Blogger Disadvantages:

  • Compared to other options out there, the design and function of a Blogger blog is very limited.
  • You can download and install custom themes for the blog, but most look very similar. This means your blog won't stand out as well in your niche.
  • You cannot use the your own hosting or URL. You will get a free domain name with your Blogger blog, but the domain name will be “yourblogname.blogspot.com”instead of “yourblogname.com.”
  • You will never truly own your Blogger blog because the files and content are hosted on Blogger’s server.

 

Let's Now Talk About WordPress

WordPress is the other popular platform for blogging. There is a free option that functions similarly to Blogger; they host your site. However, there is also an option that allows you to have your own website name. You install WordPress on your website hosting and hook it up to a domain name that you own. If you don’t know how to do this, your hosting company should be able to walk you through the process.

Find out a couple of disadvantages with using a WordPress platformWordPress Advantages:

  • WordPress themes are diverse and plentiful. Some themes will even make your blog look like one of the real estate websites that people are paying hundreds of dollars a year for.
  • WordPress users have created tons of “plugins” and "widgets" that will increase the functionality of your blog and help you get the most out of your site.

 

  Find out a couple of disadvantages with using a WordPress platformWordPress Disadvantages:

  • Some people feel that it's not as user-friendly as Blogger, which can make it intimidating for newbies. I don't personally agree with this opinion but you can check both options out and see which one best suits your skill level and needs.
  • You will also have to spend money to get your domain name and your website hosting.

  Despite these disadvantages, most professional bloggers go with the WordPress option because they maintain ownership of their blogs and can customize them to their heart’s content.

That's it for today's lesson. In your next lesson we will talk about brainstorming and generating good topic ideas to write about on your new blog.

If you have any questions or need any assistance please feel free to contact me at anytime using the contact information below. I will be happy to help.

By the way, if you have a friend, relative or co-worker you feel would benefit from this short 5-Lesson Step-by-Step Guide about blogging, please feel free to invite them to read these posts, too.     

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Theresa Rubino 01/31/2013 03:13 AM
  2. Dalys Keth 01/31/2013 03:16 AM
  3. Gabe Sanders 02/03/2013 07:35 PM
  4. Ginger Harper 02/04/2013 10:50 AM
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Rainmaker
2,497,566
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Pamela, I look forward to reading your posts on blogging from the beginning...

Jan 31, 2013 03:21 AM #1
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Rebecca - The next lesson is about brainstorming and generating good topic ideas to write about on your blog. 

Jan 31, 2013 03:26 AM #2
Rainmaker
919,991
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

This is so good. This blog answers many questions that I have had regarding blogging. I will bookmark this and use this information a lot ..Thanks for sharing..

Feb 04, 2013 10:51 AM #3
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Ginger - This is lesson one in a series of five lessons.  Look for a new lesson every Thursday.  Thanks for responding.

Feb 05, 2013 12:29 AM #4
Ambassador
3,868,142
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Pamela- you've outlined this so that anyone wanting to start a blog will have an idea of which platform to take. We all need this!

Feb 09, 2013 05:27 AM #5
Ambassador
3,868,142
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Feb 09, 2013 09:45 AM #6
Rainmaker
647,093
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Where oh where was this blog when I first started?????  Great info!

Feb 10, 2013 12:20 AM #7
Ambassador
1,973,214
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA
All good information.. WP offers more control....blogger can easily delete your account for whatever reason...
Feb 10, 2013 03:12 AM #8
Rainmaker
904,941
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I have subscribed to you!  I am looking forward to your Thursday posts (your others of course too!)  Thank you.

Feb 10, 2013 04:41 AM #9
Rainmaker
1,071,216
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Pamela-Great outline and step by step instructions of what to do.

Feb 10, 2013 05:20 AM #10
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Thanks, Kathy, for the feature.  I really appreciate you.  Lesson One is the first of a series of 5 being posted every Thursday.  Here's the link to Lesson Two - http://real-estate-support.com/blogging-from-the-beginning-lesson-two

Feb 11, 2013 12:48 AM #11
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Kathy - I know what you mean.  I'll bet you're real pro now, though, right?

Feb 11, 2013 12:49 AM #12
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Fernando - Having your blogs deleted is not good.  Our blogs become our "babies".  I'm a huge fan of WordPress.

Feb 11, 2013 12:51 AM #13
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Joy - Thanks for subscribing to my feed.  I hope you find my posts to be helpful and informative.  Enjoy a wonderful day!

Feb 11, 2013 12:51 AM #14
Rainmaker
587,837
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

You're quite welcome, Sharon.  Thanks for your comment.

Feb 11, 2013 12:52 AM #15
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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