Marketing in the Internet age is more about listening
than broadcasting. Listen more. Get people to like you, gain their trust, and many of them will probably start telling their friends about you, your products, and/or services.
Businesses that understand this concept are more likely to be successful in this market than those that don’t. More and more business today is obtained by word of mouth than ever before.
In addition, more people are relying on people they trust when evaluating products/services, before making decisions to buy. Go into Best Buy, for example, and you might see someone text their friends asking what type of television they should buy. Consumers often prefer recommendations from friends and trusted colleagues over company advertisements or marketing literature, when it comes to making decisions on what to buy.
Because the rules of marketing are a lot different today than they were in the eighties and nineties, I created this blog to share my thoughts on how businesses can be more successful in today’s marketplace. This blog, as a result, is focused on winning business by spending more time listening to customers/prospects than broadcasting marketing messages. Shoving broadcast messages down people’s throats simply doesn’t work in the social media age.
That’s also why I created the video series (Less Broadcasting. More Listening), and today, I am introducing the first of a series of free ebooks dedicated to helping business owners be more successful. These ebooks will be collections of my blog posts for readers interested in another way to receive the content I produce.
It is my hope that readers will get value from the information in these ebooks, and if they like what they read, they will be more than welcome to share the publications with friends, clients, and social media followers.
Interested readers will be able to download the ebooks free of charge. In addition, no form or request for information will be required to download these products. People can keep their personal information private.
Click this link to download the ebook, Less Broadcasting More Listening Free Ebook From JPKreiss 17-Jan-2013