I stumbled upon this post detailing why people open emails. Unsurprisingly, or surprisingly, the main reason an email is actually opened is based on the organization that sent it. And this harks back to building relationships with whom you send emails to and the importance of doing so.
And, of course, the second most important reason why emails get opened is the subject line.
Do you agree about the value of relationships? And what's the most important reason why you or anyone you send something would open an email?
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