...when it's your business!
I was trying to locate a broker today to send him some information and figured, no problem, I'd just "Google" him. So I entered his name and company. Nothing! What's up with that? No, I am not talking about some newbie working for some unknown company...I am talking about a 10 year seasoned broker working for a top 10 brand name company. I continued to look under the news search, the blog search and even the image search...nothing.
So next I searched for the Brand name he works for, with the added words Denver, Real Estate. Embarrassingly enough, there were lots of the brand companies in every city through out Colorado...just not the company he is with in Denver. His company was not even submitting the broker associate pages or perhaps their site is not set up properly for the spiders.
Everybody wants to have a web site and everyone is worried about having their site show up tops in ranking whether it is in organic or pay-per-click. Let's all do ourselves a favor and promote your own personal name, your company name and your email with your phone number. If you have ten minutes, you can come up #1 within the hour! Just set yourself up a Google Adwords account. Would you pay 5 cents to be found #1 on the biggest captive set of eye balls in the world? Yep, for .05, that's 5 cents, spelled five cents... you can be NUMBER ONE on the pay-per-click (PPC) side of Google. It does not get cheaper than THAT! Even the cheapest broker can do this. I mean, 800,000,000 potential eyeballs and Google has well over 50% of the search traffic... YOU HAVE TO BE THERE!
Go ahead and Google my name, Mark Eibner, then look in the upper right corner and there I am (also my organic positions). My Google Adwords Ad is pointed to my company site. You could have it pointed to a number of places. You could just have a landing page with nothing more than your e mail, phone number and a web address. I have all my name phrases covered; Mark Eibner, Mark T Eibner, Eibner, Mark Eibner Metro Brokers, Mark Eibner Real Estate and I have my Son's Name Alex Eibner and my wife's name Alison Eibner. I also have misspellings of my name (which is common). The bottom line is that until you have lots of organic action, you can OWN YOUR OWN name and should. It does not cost you a dime unless someone clicks on your ad. And the lowest cost ad is 5 cents. If you don't think you are worth 5 cents..please start looking for some other line of work.
Picture this, you just interviewed for a listing or a buyer listing. You tell them how great and smart and cool you, and your company, are. Let's say, it's close and there's someone else they also liked from the interview. They go to the net and Google your name, your company, etc. You tell me what they find!
Do it yourself. What do you find? What will they think when NOTHING IS THERE! Well, I call that being a "Super Secret Agent"! I personally have secured many listings, buyers, referrals and phone calls simply because I showed up on the first page with my name and a way to find me.
After you get your Adwords account taken care of, you can also get yourself on Yahoo search marketing. Then, get yourself a blog started and get RSS feeds on your website. All of these things are easy to do and you won't have to pay some internet geek to take care of it. Let's just take care of the simple things first. You must be able to be FOUND on the greatest marketing concept since Gutenberg and his press.
Help your business out starting today. Get the Adwords Account and a yahoo account and get your name in lights! Don't forget to add every conceivable set of spellings of your name and company. The ROI on five cents could be somewhere north of 1 million percent!
For those of you that already get it, and show up #1 in organics and #1 in pay, Bravo!
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