Preparing for Staging, The Three D’s

By
Managing Real Estate Broker with Keller Williams Bellevue 47538
https://activerain.com/droplet/XKh

Preparing for Staging, The Three D’s

 

I’m not a professional stager, but I’m married to one.  I’ve watched her work wonders in homes using both the owners’ furnishings and bringing in a few other pieces.  Staging, when done by a professional will maximize a home’s desirability and if all other aspects of marketing are done well, reduce the time on the market and increase the owner’s bottom line.

 

There is much more to staging than what I’m going to present, but if you start with these suggestions, your time with a stager will be better spent. 

 

The three D’s of staging are; Declutter, Depersonalize & Dissassociate

 

Declutter, Depersonalize and Disassociate. 

 

 

 

Clutter DeskDeclutter nearly speaks for itself.  It’s time to put away all the loose papers, knick knacks, extra furnishings and distractions.  Your home is now a piece of merchandise.  Your lifestyle while on the market will be different.  You need to have a quick place to stash the checkbook & bills, newspapers & kids toys when the phone rings and you have a showing in 30 minutes.  Clearing out some drawers and having a couple of empty chests to stash things in can make this easier.  Items out on the shelves & counter spaces that you haven’t used lately and don’t anticipate needing soon should be packed up and put away. 

 

 

Depersonalize carries declutter to another level.  Start by removing family pictures.  They serve as an impediment to buyers who want to visualize their own family Family Picturesdecorating the walls & bookshelves.  Do you have special collectables that you love that reflect your interests?  Consider packing them up too.  Your sports memorabilia or spoon collections are special, but they distract from the home, which is what you are selling.  Other items I encourage people to remove, are religious or political items.  You may be unconsciously deterring buyers whose views and values are different from yours.  I’ve had buyers pick up books by political candidates in homes and laugh with each other.  We all have political and religious perspectives that we are free to share, but no one is converted by a poster or book cover.  The purpose of staging is to present the house, not your stuff or your opinions.  By removing distractions buyers can “paint” on a neutral canvas the home they intend to create, without having to feel as if they are evicting you, even subconsciously. 

 

Disassociate is a big part of the Three D’s and potentially the hardest.  When you disassociate yourself from the house, it becomes the place you live but is no longer your home.  It no longer reflects your family, personality or views but is ideally a clean slate a buyer can emotionally work with and create their own attachments to.  The hardest part of Disassociation is that you have memories attached to your possessions and putting them away can be uncomfortable.  But focus on your next adventure.  The better job you do here the faster you can connect with your next home and bring out all of your collections, personal items and photographs.

 

For someone to buy a home, the largest investment they will likely make, the home has to have the right number of bedrooms, baths, square feet, etc.  There may be many homes in the current market which match your home’s general description; the key to success is to remove distractions and build emotional bridges into the buyer’s world that will cement the attraction.  Staging can be a big part of this. 

 

When we list a home, we include our Staging Services at no additional fee.  There can be costs for improvements or if necessary furniture rentals, but we do our best to only recommend what will provide a significant return.

 

 This post is part of a Series on Home Selling: The 4 Keys to Selling Your Home Quickly and for Top Dollar

 

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Did you like this post?  Do you know someone else who might?  Do you know anyone who might benefit from our services?  Please pass this along to family or friends or contact us, we love to help.

Dan Tabit       206-310-8629    425-868-SOLD(7653)  DanTabit@Northstone.net

One stop Real Estate & Mortgage Services Serving Sammamish, Issaquah, Redmond, Bellevue, Mercer Island and the greater Seattle area.  

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Topic:
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Diary of a Realtor
Tags:
staging for sale
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Ambassador
2,132,605
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years
Yes it's not about your stuff it's making way for the buyers stuff.
Feb 05, 2013 03:22 PM #1
Rainmaker
1,502,863
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

lol, you said: are married to 'one':)

I understand it well, my bf is listening to my realtor staff for years, last month he got his own license, I'm sure he is ready :))

Feb 05, 2013 04:24 PM #2
Rainmaker
1,502,863
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

and YES!

Declutter, Depersonalize and Disassociate~ are the must of one decided to sell the house.  If you can not or do not have time to do that, hire a professional!

 

Feb 05, 2013 04:25 PM #3
Ambassador
2,257,865
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Dan, This is a great post! My clients and I walked into a home where there was something in every available space...it was hard for them to imagine their own items through the clutter.

Feb 06, 2013 01:59 AM #4
Rainmaker
508,195
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Hi Michelle, We are all attached to our "stuff" but sometimes we just need to put it away to show off how great the house is.

Hi Inna, My wife Elsie started "staging" for me before she had her Real Estate License or had taken the classes with Barb Schwartz.  Since she took the training, she's done even better than before.

Wanda, Thanks for stopping by.  Many buyer's think they can see past things, but it's really difficult at times.  Seller's make things harder on themselves when they don't DDD. 

Feb 06, 2013 08:25 AM #5
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