My first email added nearly $400,000 to my sales and $12,000 to my GCI
"My first email added nearly $400,000 to my sales and about $12,000 to my GCI. Not too shabby for a $5 investment, huh?" - Brian Rayl about his first email from Happy Grasshopper.
We are always so touched when one of our clients shares their experiences with Happy Grasshopper. Here's what Brian has to say:
I wanted to take a moment to recommend one of my favorite vendors, Happy Grasshopper. Celest Grupman, Dan Stewart, and the rest of the team at Happy Grasshopper do an amazing job. So let me tell you why you should give Happy Grasshopper a try.
Happy Grasshopper is designed for your "Have Met" and sphere of influence. It allows you to maintain contact with these people automatically, about every 3 weeks. They send short, timely emails that entice the person to engage with you and interact. These emails are NOT real estate related in any way, except for your email signature which reminds people of who you are and what you do. There is an example of my last email at the end for you to check out.
This style works great for me. I do not like pushy sales people, and sending something like a 33-Touch that is nothing but real estate seems far too pushy for me. I use this to supplement real estate related newsletters with some non-real estate material to build a relationship and build raport.
Everyone who talks about how to conduct business on Facebook say that about 90% of your posts should be PERSONAL and only about 10% business. So why should email be any different? Don't beat your email contacts into working with you again, nurture them into WANTING to do business with you again.
Happy Grasshopper has engaged my email list more than any of my marketing reports ever did. This is not a mass email that goes out to all of my prospects. I have a limited list of around 300 people that involve my sphere of influence, past clients, and referral sources. Every time an email goes out, I can almost be guaranteed 5-10 replies. When is the last time your market report got that many replies?
I encourage you to give Happy Grasshopper a shot. You can visit the website and request a sample email. Try them out for $5 for the first month and see if you don't get a great response from your sphere and clients. If you don't, they will refund your money, no questions asked. One email was all it took for me. My first email added nearly $400,000 to to my sales and about $12,000 to my GCI. Not too shabby for a $5 investment, huh?
Here is the last email that was sent:
Are you a Monopoly fan? I just saw this article that says Hasbro is going to eliminate one of the classic game tokens and replace it with something new. What do you think they're up to? Does is really make sense to eliminate a shoe, wheelbarrow or top hat, just to replace it with a guitar, robot or helicopter?
Just goes to show that change is really dependable. What sort of changes are going on in your life?
Best wishes,
Brian
Brian Rayl - Keller Williams Elite
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If you decide to give Happy Grasshopper a try, make sure to come back and let me know what you think. If you are a Happy Grasshopper user, make sure to share your thoughts below as well!
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Brian Rayl, REALTOR®, e-PRO, SFR
B&B Realty Group - Keller Williams Elite Park Cities
214-699-1799
Brian@Rayl-Estate.com
www.FindDallasHomesForSale.com
Specializing in Highland Park real estate, University Park real estate, and homes for sale in Dallas and anywhere in the Dallas area.
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