Even Alice in Wonderland had a Business Advisor.

Real Estate Agent

In Alice's first encounter with the Cheshire Cat, the cat points out the fundamental flaw in Alice's business plan.

Alice: Would you tell me, please, which way I ought to go from here?
The Cat: That depends a good deal on where you want to get to.
Alice: I don't much care where.
The Cat: Then it doesn't much matter which way you go.
Alice: ...so long as I get somewhere.
The Cat: Oh, you're sure to do that, if only you walk long enough.

Think about your real estate career.  If you walk aimlessly about, you will get somewhere, eventually.  But doesn't it make more sense to create a business plan that gives you some direction based on where you want to go?

What do you want your career to be?  Do you want to sell lots of low-priced homes to first-time home buyers or would you rather have a mix of good listings and buyers ready to buy?  Do you want to specialize in high-end luxury or waterfront homes or would you prefer to farm a few, mid-range subdivisions?

This is your business.  You get to choose.  But just because you choose your niche doesn't mean it will happen without some strategic thinking.  What will you do to achieve your objective?  How will you re-package your product to target your goal market?  What is your timetable for building your new business (be realistic; it won't happen overnight). 

Once you have a clearer idea of where you want to go, your choice of paths will be obvious.


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Jessica Curtis
Sutton Group Right Way - Woodstock, ON
Good advice, I really like the alice in wonderland example!
Feb 01, 2008 03:13 AM #1
Sam and Nancy Cuda
Royal LePage Your Community Realty - Thornhill, ON
B.A.,B.Ed.,M.Sc.Ed., Broker, ABR, SRS
Great Post! Failing to Plan is Planning to Fail.
Feb 01, 2008 03:18 AM #2
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Don Phelan

Five Star Real Estate
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