Every real estate agent is different, and while I'll be among the first to admit that some are non-agents and some are simply lazy louts who let other agents do their work, none of that variety hangs out at Active Rain, so I know I'm safe in saying "Yes, you ARE special!"
What brought this on?
Once again I find myself writing for an agent who simply doesn't believe it. I know he's doing something right because he's got the credentials and the production to prove it, but he doesn't believe that he does anything more or different than any other agent.
Thus, I'm writing a "personal brochure" that's about the company, not about him.
Yesterday I tried to talk him out of it, but it was a no-go.
I said "You want those prospects to choose you, right? Not just any agent at your company." He said yes he did, and that's why his name goes on the brochure. I even tried using examples and specific questions to drag some information from him. Nope. He says he just does what everyone else does. All he would brag about was his list of designations.
When I write agent bios I ask my clients to fill out a questionnaire - and most of the time they do have trouble with the last couple of questions. Those call for just a little bit of bragging. It's difficult because most of us have been trained since childhood not to "Toot our own horns." But in this case it's necessary. And besides that, it is good to know your own strengths - and to recognize where you excel.
For some agents it's educating the clients and making sure they understand every step they're taking. Others are spectacular at marketing listings, while others are master negotiators. Some can help with staging and others can help buyers recognize red flags that call for a specialized inspection. Others have "people skills" that enable them to help people during difficult times such as divorce or moving from home to assisted living.
I think it often comes down to what each agent sees as their most important function, so they learn more and try harder to do it exceptionally well.
After I read the questionnaires and talk with agents, I can usually spot that special something, and I use it as a kind of centerpiece for their bios.
If you don't know what makes YOU special to your clients, look harder.
And do feel free to use my questionnaire to help you in your search.