Recommendations help you move up on Trulia & are agents working it?

Real Estate Agent with WJK Realty 0570241

While Active Rain is for professionals in the real estate community, most consumers use sites like Trulia. Recently Trulia added a "feature" called recommendations. This allows past customers to say something nice about the Realtor that assisted them with a purchase or sale.

Well I recently noticed that some agents are "working the system" by asking other Realtors for recommendations. So they fly up the ranks, past agents that are actually helping people and answering questions. Has anyone else noticed that now that recommendations are a part of the site ranking that some agents are just trading favors with other agents? I looked at one agent that shot past me overnight, it seems and most of his recommendations are from other agents. How can this be? Shouldn't a recommendation be from a past client??

While I see the value of a positive reveiw from another agent, surely the review of a past client should hold more weight? Do you think Trulia should revamp this system and perhaps add a section for a lesser amount of points for a peer review? Do you think its fair for all reviews to carry the same value, if so why?

Personally I am not a fan of "paid placement, so I do not use the Trulia Pro option of paying to rank higher. Paying to be on the top of the page does not prove that you are the superior Realtor or have more knowledge, it just means you write a check every month to be listed on top. I got where I am by actually helping consumers with answers about specific properties or the buying process. I think organic results are superior to getting there by spending money every month. What are your thoughts?

Thanks for adding your two cents!

Comments (3)

Stefanie Bernstein
Berkshire Hathaway Home Services Florida Network Realty - Saint Augustine, FL
I agree with you 100% Betina. I loathe paid placement and refuse to do it. I find I am holding my own and exceeding most agents in my area through hard work and dedication. There is no true value to a recommendation unless it truly is from a client you have assisted. Revamping must be done and if enough agents complain, I am sure it will get done.
Feb 10, 2013 12:51 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Betina, a similar thing has happened with an agent in my area. To my chagrin, he solicited agents from AR to write those recommendations which is even more troubling to me.

Jul 18, 2013 07:49 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Thanks Stephanie! I am glad to see I am not alone in this opinion. Keep up the good work!



I am sorry to hear this is happening. It seems like they should have the integrity to ask for a recommendation from someone that they actually worked with. This is indeed sad news. Hopefully they can curb this behavior.


Jul 20, 2013 03:44 AM