Capturing and leveraging expired listings is an effective way for real estate agents and brokers to increase their portfolio. Expired listings, when managed appropriately, can be “low hanging fruit” for agents, as the sellers are motivated and eager to move their property. Previously, agents needed to spend time combing through the MLS database, identifying expired listings and searching for the corresponding contact information. The Quantum Leads platform is driven by technology that automatically and systematically captures these expired listings for the agent. With the Quantum Leads capture feature, you agents can spend more time with customers and prospects, and less time with spreadsheets and MLS listings.
Expired listings are attractive prospects for many agents, as the sellers have already committed to selling their home or property. In order to effectively close on an expired listing, the agent needs to understand why the first agent failed to sell the property, and offer easy to implement solutions and alternatives. One of the primary reasons properties fail to move is they are priced to high. If a seller insisted or the agent determined on a price above true market value, the home or property will sit. An agent looking to sign this expired listing should offer a reasonable alternative price. At this point, the seller may be more receptive to a lower listing price because he or she is more motivated to sell.
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