Direct Mail Is Like Exercise - You Don't Have To Start Big - Just Start!

By
Real Estate Broker/Owner with KGC Properties LLC, Tucson Property Management & Real Estate

Happy to be getting a lot of mileage out of one post I did on direct mail, then Barbara Todaro is giving direct mailing even more mileage!  If you follow her posts, you've read about direct mail - it's easy to follow her advice.  I have to admit - I have a big heart for Barbara - she is a good person, a good example, and from personal experience - really cares about alot of people and wants to help others succeed! 

It took me a while to get moving on Barbara's advice though - getting the plan together always came to a stop because of the money and the uncertainty of it all.  But, then one day, while out on a run, I thought to myself, if I just look at direct mailings like I do exercising - you don't always see the results right away - but if you stick with it - it will pay off - then it will work.  With 35 some years of running, swimming, riding a bike under my belt - it has paid off in many ways.

The thing about exercise is, you don't have to start big - you just have to start.  Invest in a good pair of running shoes, bike or whatever it is you want to do - write down when you want and can do it every week - and then do it.  To this day, I still write down on my daily TO DO list, "exercise".  Just start - start with a mile, and go from there and before you know it - it will pay off.

Same with direct mail, you don't have to start big - just start.  My first mailing - small - 200 postcards; my second the following week, 500.  I had to keep it within my budget.  Find a good postcard company with reasonable mailing fees, pick your market and start!

Is it that easy?  Well, direct mailing is a lot easier than starting an exercise program - that's all I can say!  You have nothing to lose by getting your name out there. I had nothing to lose, and got lucky - I did get a call, with a listing appointment set, and will be showing homes to a Buyer this weekend with my first mailing.

What's most important to remember?  With exercise and direct mail - don't give up and be patient.  If you stop either - the pay off ends at that moment.  With both, the reward comes - just start, stick with it and don't give up - even if you don't see results right away - just be patient!

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Buying or selling Tucson real estate, Mt Lemmon, Tucson bank-owned homes, Tucson rental homes, or Tucson lease option homes? Visit www.KGCPropertiesLLC.com .

                                                 

 

This blog is written with my opinions and my opinions are  presented with accuracy but not guarantees. Please talk to a professional before making any real estate, financial or agency decisions.    Gabrielle Kamahele Rhind - 2014. If you want to reprint parts of this - just email me for my permission: KGCProperties@gmail.com .

 

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  1. Charles Stallions 03/05/2013 12:04 PM
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Rainmaker
240,107
Sarah, John Rummage
Benchmark Realty LLC, Nashville TN 615.516.5233 - Nashville, TN
Love Being Realtors® in the Nashville TN Area!

It is more trouble and more tedious, but I find that letters sent in window envelopes get better results.

I would love a gorgeous postcard that would be refrigerator worthy to pop under a magnet! So many postcards are so forgettable and get pitched immediately.

Sarah in Nashville

Feb 11, 2013 05:38 AM #1
Rainmaker
4,864,060
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Gab.... well, if I were not a direct mail marketing person, this post would certainly motivate me to get started.... hope we can hear more great results from you.... you're the best.

Feb 11, 2013 05:40 AM #2
Rainmaker
1,504,160
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Gab:  I have always done it & stopped when the market downturned. I am now starting again & started to do the most painless form from the USPS called Every Door Direct Mail.  It's pretty easy & all you do is select where you want the postperson to take your mailers.  You drop it off & voila - they get delivered.  I used to do a complicated CASS program which is another way to do it but some people said it's too complicated.

It is exactly like exercising - you will see the great benefits about 30 days down the road!

Feb 11, 2013 05:53 AM #3
Rainmaker
654,292
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

I have started doing direct mail campaigns as well. Consistency is the key to direct mailings.

Feb 11, 2013 05:57 AM #4
Rainmaker
3,246,585
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Gabrielle

Sounds your direct mail is working out for you . . . . keep going.

Good luck and success.

Lou Ludwig

Feb 11, 2013 06:18 AM #5
Rainmaker
1,277,686
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Gabrielle~ You are absolutely right! I've got a plan for a direct mail campaign, but I'm struggling getting the proof done. I need to light a flame under a certain someone!

Nice analogy, by the way. <suggested>

Feb 11, 2013 06:47 AM #6
Rainmaker
423,731
Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Direct mail gets results!  Period!  People still like to hold something in their hand, although they still see things of interest online.

Feb 11, 2013 07:29 AM #7
Ambassador
853,568
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Suggested Gabrielle and very well written!  You just gotta get started and congrats on the success!  Keep it up!

Feb 11, 2013 11:54 AM #8
Rainmaker
861,100
Gabrielle Kamahele Rhind
KGC Properties LLC, Tucson Property Management & Real Estate - Tucson, AZ
Broker/Owner

GOOD MORNING BRENDA!  Well thank you - I am glad you enjoyed the post so much!

GOOD MORNING JEAN!  A little mix of both is good!  Thanks for the comment!

GOOD MORNING DONNA!  Let us know how it goes when you get the flame going!  And thank you!

GOOD MORNING LOU!  Thanks for always leaving such nice "well-wishes"!

GOOD MORNING KATHY!  Glad to hear it - how does it work for you?

GOOD MORNING LYN!  A few people have recommended USPS - I am going to look into that again and compare it to who I am using now!  I am sure it will work - painlessly - for you!

GOOD MORNING B!  I will keep posting results as they come in - it's kinda fun!

GOOD MORNING SARAH!  Yes, many postcards are pitched - hopefully people recycle though!  If window envelopes work - do it!  I think it's great to have something you like the best!

Feb 11, 2013 07:53 PM #9
Rainmaker
3,184,728
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

  We have always made direct mail a part of our marketing program....and always been sooo glad we did !

Feb 11, 2013 08:58 PM #10
Rainmaker
2,334,667
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Thanks for sharing, I know I should get started as I have followed Barbara long enough and now you.

Feb 11, 2013 10:06 PM #11
Ambassador
3,041,051
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

As you may know, in my past life, I created countywide recycling programs.  Yes, I have done several Dumpster dives and waste stream audits.  I have seen so many unopened advertisements, I often question the money spent.

If done right and targeted correctly, as you point out, they can be gold!

Feb 12, 2013 01:22 AM #12
Rainmaker
3,121,957
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

We've read Barbara's advice on direct mail post cards and keep putting it off. Have to start again soon. Let us know how you're progressing with your mailings...

Feb 13, 2013 11:08 PM #13
Ambassador
4,298,221
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Gabrielle, I think you are right - it's hard to start the exercise and direct mail - but once you start, no looking back. Let me start something soon...before it's too late.

Mar 05, 2013 12:11 PM #14
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Gabrielle Kamahele Rhind

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