Happy to be getting a lot of mileage out of one post I did on direct mail, then Barbara Todaro is giving direct mailing even more mileage! If you follow her posts, you've read about direct mail - it's easy to follow her advice. I have to admit - I have a big heart for Barbara - she is a good person, a good example, and from personal experience - really cares about alot of people and wants to help others succeed!
It took me a while to get moving on Barbara's advice though - getting the plan together always came to a stop because of the money and the uncertainty of it all. But, then one day, while out on a run, I thought to myself, if I just look at direct mailings like I do exercising - you don't always see the results right away - but if you stick with it - it will pay off - then it will work. With 35 some years of running, swimming, riding a bike under my belt - it has paid off in many ways.
The thing about exercise is, you don't have to start big - you just have to start. Invest in a good pair of running shoes, bike or whatever it is you want to do - write down when you want and can do it every week - and then do it. To this day, I still write down on my daily TO DO list, "exercise". Just start - start with a mile, and go from there and before you know it - it will pay off.
Same with direct mail, you don't have to start big - just start. My first mailing - small - 200 postcards; my second the following week, 500. I had to keep it within my budget. Find a good postcard company with reasonable mailing fees, pick your market and start!
Is it that easy? Well, direct mailing is a lot easier than starting an exercise program - that's all I can say! You have nothing to lose by getting your name out there. I had nothing to lose, and got lucky - I did get a call, with a listing appointment set, and will be showing homes to a Buyer this weekend with my first mailing.
What's most important to remember? With exercise and direct mail - don't give up and be patient. If you stop either - the pay off ends at that moment. With both, the reward comes - just start, stick with it and don't give up - even if you don't see results right away - just be patient!