Baking Cookies: Outdated Home Staging Advice?

Home Stager with

Aaahh, the old bake cookies advice for open houses and showings...that was so last century, right?  Well, according to some compelling marketing research...maybe not!  I recently read a blog post at about the importance of having a scent logo and it really caught my attention.

Most people think that Staging is just about the visual, but it really taps into almost all of the senses and scent is a super important one (maybe even the most important and definitely most delicate to approach).  

So, what has the research revealed that will totally make you rethink this heated and controversial cookie debate?  First--and this is crazy--you are 100 times more likely to remember something that you smell as compared to something that you just see or touch!  And, it is so fascinating why this is--I didn't know this, but your sense of smell is the only sense directly connected to the emotion, memory and learning centers in your brain.

Seriously compelling when you think about selling your house, right?  When you consider that the average home buyer visits 12 houses in person, how does your house stand out?  Visually for sure, but the nose may be what makes the difference between an offer and no offer.

In fact, saavy marketers are already using "scent marketing" to their advantage.  Brands like Westin and Abercrombie and Fitch are totally capitalizing on the power of scent.  The number one selling cologne, globally, is Fierce, Abercrombie and Fitch's funk fragrance.  In market research, adolescents could sniff out A & F jeans...while blindfolded!  If super brands are using scent to help them make their products more memorable and sell more of them, why can't you?

All fragrances aren't created equally though.  Don't take this as a go ahead to offend your buyers with super smelly candles and over fragranced room sprays.  Baked goods are universally appealing and conjure up great memories of home--now that's the button you want to push!  So, stock up on your pillsbury cookie dough and smell sweet success in your future!  (Sorry...I know it's totally corny but I couldn't resist!)

Posted by


lori fischer


Rethink Home Interiors                                                

Moving can be stressful.  If you live in the Philadelphia Suburbs and need to get organized to sell, let Home Staging expert and Moving Concierge, Lori Fischer of Rethink Home Interiors help you get your project started + give you peace of mind.                                                                                                                                                                                   610.724.1108

facebook icon twitter icon linkedin icon

Comments (3)

Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Cookies is always good because you can feed them to the lookers.  How do other things like baking bread or making a nice smelling soup work?  

Feb 13, 2013 01:22 AM
Diane Beaumont
Benchmark Mortgage - Woodland Park, CO
USDA,FHA,Jumbo,VA Woodland Park, CO Mortgage

Nothing beats the smell of cookies... except the taste of cookies!  Excellent post!

Feb 13, 2013 01:29 AM
Lori Fischer - Fort Washington, PA

Hi Gene and Diane,

Right after I posted this blog, new study results came out that said simple frangrance like citrus was the most effective at keeping people in retail settings.  So, baking cookies or simmering soup may not be the best choice--crazy!

Apr 03, 2013 01:31 AM