Stand out on Social Media...In a Good Way

Education & Training with Internet Marketing Specialist Designation

In order to generate business online, you need to stand out on social a good way. Think about those people on social media that only post about their job. Do you know what their last post was about? Probably not since you have either hid them or just glaze over their post without even reading it. We don't want this to be you! We created the IMSD program to help you make sure you do not become this person!

The IMSD program is starting with LIVE classes again! We are launching our Social series classes on March 5th, then we will dive into our Search and Systems series after that. There are five classes that cover six different social networking channels that you can use for free to generate hundreds of online leads for your business!  

Facebook for Personal Use
Interact as a real live person who people will want to do business with. Learn:

  • Facebook Time Management (don't let it be a time suck)
  • Managing Lists so you send the right message to the right group of people (and avoid the glaze over)
  • How to engage as an indiviual 
  • Ways to win business (without over doing it)

Facebook Business and Brand Building
Leverage the network as a real estate business. Learn:

  • Branded vs non-branded pages to build community
  • Using groups to drive business

Twitter for Real Estate
Expand your reach within the local community and win new business. Learn:

  • Twitter language
  • How to create a following
  • Expand your business

YouTube & Pinterest
Two social networking channels! Learn:

  • What is compelling content for YouTube 
  • Capture leads from YouTube 
  • Apply Pinterest in the real estate world 

LinkedIn & Yelp
Not as critial as the others but still quite a bit of opportunity. Learn:

  • Why LinkedIn and Yelp are important for your business
  • Leveraging LinkedIn for buyer and sellers leads
  • Real estate reviews on Yelp


Watch this video of IMSD Founder Ben Kinney as he explains the Social series of IMSD



Learn more about IMSD classes beginning March 5th!


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Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

Another social media class? Ain't capitilism grand?! I always found social media to

Feb 21, 2013 06:29 AM #1
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Ha, well said! Unfortunately, social media just isn't that simple for many in real estate.  A lot of people fall into the categories of "annoying guy who posts listings every day" or "they haven't posted for months, I think they're dead."  Our goal is to teach people how to grow their business online without losing their minds or alienating their loved ones.  Thanks, Joel!

Feb 21, 2013 06:41 AM #2
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

Is there a way to have your facebook business postings not show up on your personal page. I have had more luck with linkedin than any of the others.

Feb 21, 2013 07:06 AM #3
Vienna Bello
Liberty Realty, LLC - Jersey City, NJ
Real Estate Sales, Rentals & Consulting, GRI, SFR


I think Ive finally figured out the whole Facebook business vs pleasure thing though. 

Joyce, create a page. Up in the right hand corner drop down menu select create a page. Post all business related posts, listings, real estate talk there. Ask your friends and customers to "like" your page if theyre interested in these types of posts. 


Have a great week! 

~ Vienna 

Feb 21, 2013 09:07 AM #4
Merline D Pennant - New homes, Short Sales and Pre-foreclosures
Regal Realty of the Treasure Coast LLC - Port St Lucie, FL
New City, New Towns, New homes

Does anyone subscribe to Linked in?

Feb 21, 2013 02:02 PM #5
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

LinkedIn is good for referrals. I use it to search for people with knowledge and expertise such as lender's asset managers.

Feb 21, 2013 11:43 PM #6
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Merline, we like LinkedIn because it serves as your online resume when potential buyers and sellers are checking you out.  Whereas Facebook is great to give them a chance to connect with you personally by seeing your pictures, interests, sense of humor, etc, LinkedIn is where they can see your professional experience.

LinkedIn is also a nice for Pay-Per-Click ads when you are targeting people within a specific company. (ie; home for sale near the Microsoft campus).

Feb 21, 2013 11:58 PM #7
Kenny Williams
Shimmering sands Realty - Panama City Beach, FL
Kenny Williams

Sounds like an very much needed class can't wait

Feb 22, 2013 02:40 AM #8
Denise Watkins
Tristar Realty, INC - Upper Marlboro, MD
Realtor Serving DC and MD

I'm still shy on Facebook when it comes to posting real estate related information.  I'm hoping these upcoming series will help me out.

Feb 22, 2013 05:15 AM #9
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

I am still not a huge fan of FB...seems to be a lot of tire kickers...LinkedIn and Twitter haev worked well for has my AR blog

Feb 22, 2013 06:53 PM #10
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

I took the classes and did the homework.  I, also, took the bonus classes.  So, I have the IMSD.  I learned a lot.  It took me about a year.  Speed is not what the IMSD is about.  I watched some of the webinars a second time.  And, I found the homework not easy.  And, I have a BS and a JD. Chad Hyams teaches the classes by webinar.  His style is full of energy+++++.  It is impossible to "nod off" when you are attending webinars hosted by Chad.

Feb 22, 2013 09:27 PM #11
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Sounds interesting.  Social media is a huge part of our business.                                                                            

Feb 23, 2013 09:11 PM #12
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

It is the ONE thing I want to learn (and have not done it so far) - how to generate leads on Social Media. Anyone who really wants to learn from the experts who practice - just not preach - I think this class will be one of the best ROI for them.

Feb 24, 2013 12:51 AM #13
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Sounds amazing and I'm am headed over to the link right now.  Thanks, love this stuff, but need help with Twitter!

Feb 24, 2013 01:07 AM #14
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

I just can't get into the twitter thing. It seems like everyone posts inspirational quotes and how to do social media tweets. :( Maybe I am just following the wrong people, OR NEED TO TAKE YOUR class! HA!

Feb 24, 2013 06:19 AM #15
Gustavo Torres / RE/MAX Rosarito Beach, Tijuana Coastal, Ensenada, BAJA
Remax Baja Realty - Chula Vista, CA
Remax Baja Realty, Baja California

how do we sign up for the classes?

How many days? 6 days in total and are they online? what is the cost?

thank you

Feb 24, 2013 08:40 AM #16
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Joni and Paddy, think of social media as another communication channel to reach people. Just like radio, newspaper, email, the telephone, etc.  There are appropriate ways to use Facebook and Twitter as a marketing channel without having to sacrifice your real job in the process!

Gustavo, head to, you'll find what you need. There are fourteen core classes in IMSD, we teach one of them live just about every Tuesday.

Feb 24, 2013 11:21 PM #17
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