I can write and write all day, but until a potential home buyer truly understands WHY and WHERE their home buying transaction must begin, those words can do little.
Simply put, until a potential home buyer discovers IF they can buy (based upon their verifiable income and credit scores), how do they even know WHERE to start their home search? Or WHAT homes they can (or should) be viewing?
To borrow a couple old phrases ... it's my opinion that viewing homes without being pre-qualified is like ...
* Putting the cart before the horse ... and potentially
* Closing the barn door after that horse is out!
Ohhhhh, the many risks that come with viewing homes prematurely! Why do I feel that way? Time, effort, and possibly even money are at risk of being wasted. But to me, the emotional risks being taken by a home buyer in these circumstances are the real issue. They're way too high. It's like emotional Russian Roulette.
View enough homes and odds are, you'll find one you fall in love with. But what happens if you cannot buy or finance that home? How do you emotionally proceed with home buying when you find yourself in that situation? Let me tell you, it's heartbreaking as a Mortgage Lender to have to deliver that disappointing news.
Education is key to preventing the above scenario from occurring to any potential home buyer. And that brings my post back full-circle. As I see it, one of my biggest responsibilities (and challenges) as a Mortgage Lender surrounds education. For my clients and potential clients throughout their entire home buying/financing process.
It's said that "a picture is worth a thousand words". Exactly why I utilize flyers as a way to get my mortgage message across. They display, in a nutshell, the information and succinct message I hope to convey to those viewing them.
My most recent marketing flyer addresses the very challenge I mention above ... that of educating a potential home buyer as to WHY they should have a conversation with me, their Mortgage Lender, prior to pursuing any other action regarding a home search. Hopefully the flyer (shown below) proves motivational. Let's get started ...