Successful real estate agents and brokers know that nurturing a personal relationship with their clients is the best way to keep the lines of communication open. Agents who understand their what their clients need can effectively manage expectations and streamline the property search by curating a comprehensive list of homes and properties that meets the customer’s needs. Traditionally, brokers and agents have used direct mail to reach out to clients, but they are increasingly turning to the web and social media to conduct a more personalized direct marketing campaign. The Quantum Leads software platform makes an online direct marketing and DRIP campaign are both intuitive and effective.
A DRIP campaign is a tool used for leads generation and automated follow up. While not intended to replace personal follow up, an effective DRIP Campaign keeps an agent in front of a customer’s email or social media feed. Effective DRIP campaigns link to valuable information, like MLS listings and your website and are clearly distinguished from spam, by both tone and formatting. DRIP correspondence should be short, and give the customer a reason to respond (otherwise known as a call to action). A simple, “what do you think about these” will suffice. The Quantum Leads technology allows you to create, schedule, and track your emails and social media feeds, as well as link them to...
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