This has been a very exciting beginning for home staging in the Battle Creek, Kalamazoo area for StageRight Home Staging. Last year was a record year and this year appears to be the same. Houses are selling and they are selling quickly. But are they selling for more money? Are the current selling prices contributing to the tax base and helping to support equitable comparable prices so that properties are appraising?
As the market continues to correct itself we have to be mindful that while this is all very exciting there are some price points that have a very low inventory level. When these properties hit the market they sell quickly. Let's be mindful that pricing must support the aesthetic of the property. The better the aesthetic the higher the price. The better the aesthetic the better it will appraise. Properly staged properties are perceived as better maintained. So even though the inventory is low and selling is a no brainer lets maximize the sales/dollar potential and stage the property to sell at the highest possible price. Staging is less expensive than a price reduction so why not do what makes the best business sense and market that property with professional home staging.
The last few properties we have staged have sold in less than a week and have sold for over list with multiple offers. That should tell us all something. I understand that you have to have volume before you can have gross and that cash flow and turns maintain your business, but lets look at a business case and determine if your list pricing supports the aestetics of the property and how much more marketable would that property be if it were staged-would it bring in multiple offers or would it support a higher list price?
Carole Morgan
StageRight Home Staging
stageright@stagerightstaging.com
269.207.9632
Over 500 million dollars in properties staged
Trained by HGTV's Matthew Finlason
Comments(4)