Real Estate Advertising is Like Online Dating

Real Estate Agent with Blanchard and Calhoun 250455

Real Estate Advertising is Like Online Dating

I do my best brainstorming in the shower (of course, don't you?) or in the car listening to CNN radio. If you listen to any news radio show you've probably heard the online dating commercials too. My Real Estate Advertising is Like Online Datinglittle light bulb flickered on and I thought hey! real estate advertising is like online dating! Especially when it comes to real estate advertising online.


Studies Show

Online dating is defined as facilitating a personal and romantic connection with users online. It helps people communicate and search for their perfect (or what they think) is their perfect match. Real estate advertising online is very similar. The latest studies show that over 85% of home buyers and sellers use the internet to help them start their buying or selling process.


What Feeling is Your Real Estate Advertising Giving? 

Real estate advertising, whether you are a home seller marketing your home for sale or a real estate agent marketing yourself for new business you must woo your audience and make them fall in love with you or your home! In my opinion, the mostReal Estate Advertising is Like Online Dating important thing to get right is the photography. Done right this will evoke the personal and romantic feelings you are looking for from buyers and business prospects. The idea is to tell a story about the home or yourself. A story that makes the prospect want to know more.

Find Your Real Estate Advertising Match

If you are a seller, find an agent who has this attitude about online real estate advertising. If you are a buyer, make sure you are dealing with a professional by reading an agent's bio and searching for any online reviews good or bad.

Realtors Should Know How to Advertising Online

For a successful Realtor, online marketing is a cost effective way to reach a huge audience with an estimated 70,000 internet users signing up everyday! Buyers and sellers who start their real estate searches online tend to be more qualified prospects, too.

Real estate advertising and online dating will both continue to grow to match buyers and sellers, singles and lovers and Realtors and clients together perfectly!

Sample of my online advertising can be seen on:

Original Blog post can be found at

Comments (7)

Courtney Cooper
Cooper Jacobs - Seattle, WA

Caroline - what a lovely post.  Thanks for taking the time to write such a well thought out article and you are certainly well qualified - wishing you the best :)

Feb 17, 2013 05:29 AM
Kathy Stoltman
Balboa Real Estate - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Caroline, I think pictures are the best way of showing property, especially if they are good quality pictures.

Feb 17, 2013 08:03 AM
Caroline Ashe
Blanchard and Calhoun - Augusta, GA

Thanks so much for taking to time to read and comment, I'm new to AR,but am excited to share my thoughts with everyone!

Feb 17, 2013 09:19 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Caroline.  Welcome to ActiveRain!

 Your YouTube Channel is superb.

Feb 17, 2013 10:43 AM
Caroline Ashe
Blanchard and Calhoun - Augusta, GA

Thanks Fred!

Feb 18, 2013 11:58 AM
Gary Truck

Great Article, Caroline, thank you for sharing. Another thing to consider about Real Estate advertising is finding different kinds of resources where you can showcase your Real Estate Listings, like WPC (World Property Channel). They are global so you can get new eyeballs on your listings and perhaps find new seller prospects as well. Nice alternative to the usuals like Zillow, etc.  Best, Gary

Mar 25, 2013 09:58 AM
Caroline Ashe
Blanchard and Calhoun - Augusta, GA

Thanks Gary, I've never heard of WPC. I'm always looking for online sources of promoting my business.

Mar 27, 2013 12:32 AM