Real Estate Advertising is Like Online Dating
I do my best brainstorming in the shower (of course, don't you?) or in the car listening to CNN radio. If you listen to any news radio show you've probably heard the online dating commercials too. My little light bulb flickered on and I thought hey! real estate advertising is like online dating! Especially when it comes to real estate advertising online.
Online dating is defined as facilitating a personal and romantic connection with users online. It helps people communicate and search for their perfect (or what they think) is their perfect match. Real estate advertising online is very similar. The latest studies show that over 85% of home buyers and sellers use the internet to help them start their buying or selling process.
What Feeling is Your Real Estate Advertising Giving?
Real estate advertising, whether you are a home seller marketing your home for sale or a real estate agent marketing yourself for new business you must woo your audience and make them fall in love with you or your home! In my opinion, the most important thing to get right is the photography. Done right this will evoke the personal and romantic feelings you are looking for from buyers and business prospects. The idea is to tell a story about the home or yourself. A story that makes the prospect want to know more.
Find Your Real Estate Advertising Match
If you are a seller, find an agent who has this attitude about online real estate advertising. If you are a buyer, make sure you are dealing with a professional by reading an agent's bio and searching for any online reviews good or bad.
Realtors Should Know How to Advertising Online
For a successful Realtor, online marketing is a cost effective way to reach a huge audience with an estimated 70,000 internet users signing up everyday! Buyers and sellers who start their real estate searches online tend to be more qualified prospects, too.
Real estate advertising and online dating will both continue to grow to match buyers and sellers, singles and lovers and Realtors and clients together perfectly!
Sample of my online advertising can be seen on:
Original Blog post can be found at http://www.carolineashe.com/Blog/Real-Estate-is-Like-Online-Dating