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How to Generate Real Estate Leads off Facebook in Fifteen Minutes

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Services for Real Estate Pros

Facebook LogoWhile everyone seems to be using Facebook and social media, few have really figured out how to actually generate website traffic and convert leads off of Facebook.  In this post and brief video tutorial, I will go over several different ways to generate leads and listings through Facebook alone with just a few minutes of your time.  As an agent who as generated over 70,000 real estate leads online in the last few years alone, trust me when I say that this works well.

  1. Get some friends.  This is simple and easy to do, and is a necessary step that most already have in place. Just like building a sphere of influence as a new Real Estate agent, your group ofGenerate Real Estate Leads friends on Facebook functions essentially as your sphere of social influence!
  2. Start a fan page.  Not just any fan page, but a search engine friendly fan page! First, inline with the tutorial video below, go to your home page on Facebook and click at the top of the "pages" tab on the left.  Next, click "create a page".  The next step is the most important step in the process from an SEO standpoint - Choosing a page title.  Now, do NOT put your name and brokerage company FIRST.  That will do you absolutely no good when it comes to Search Engine Optimization.  Choose an actual keyword phrase as the title to your Facebook Business Page or Fan Page that somebody is likely to type into the search engines, followed then by your name and or brokerage company.  Titling your page with something like "Jacksonville Short Sale Specialist Mark Smith", or "Tampa Florida Realtor Sharon Johnson" will have a dramatic effect on search engine optimization.  We will go more info that later in the article. 
  3. After you create your page, post a few things on there.  Links to your real estate website, comments, links to articles, videos on Youtube, anything.  Notice that anytime you post something, that great keyword phrase that is the title to your page shows up each and every time.  Search engines LOVE this!  Post a couple different calls to action on there.  Comments like "There are many different government programs out there to help home owners in financial hardship, many are even offering cash back incentives to home owners who take action to avoid foreclosure.  Go here to qualify:", or "Interested in possibly buying a home? Go here to search for properties in the area".  While not all content should be centered around having a call to action, we suggest around one out of three posts should.  Keep posting on your page something every few days to get it established on the search engines.
  4. After adding some links, description, and a couple comments to your page, the next step to give it more Google juice is to get some fans / likes on it.  On the top right tabs on your page you will see that you have a "build an audience" tab.  This is your chance to not only invite ALL of your Facebook friends to like your new page, but also ALL of your email contacts as well to your page.  I can't stress the word "ALL" enough here.  Any and every email contact should at least get an invite to like your page, as the more the merrier.
  5. Next, you need to join as many groups as possible.  Join groups that are relevant to areas that you want to target.  Join local community groups and organization, join sports groups or local fan clubs.  ANY group that can give you exposure to many people in your local market is beneficial to you.  Make sure you join groups that actually have many different members or fans and are actually active in order to get the most exposure and SEO.  Once you to that, the next step is to SHARE in those groups.  
  6. Utilize "share" buttons to share in your most active groups as directed in the video.  Many websites have share buttons that allow you to share in ALL of your groups at the same time.  These are ideal, as taking the time to share in each one individually can be too time consuming.  You can use the share buttons to share pages on your website, or recent blog articles of yours.

Facebook Real Estate Lead GenerationIn a short period of time, what you will notice is that your Facebook Page will typically get to the top of the search engines for what ever keyword phrase you titled it.  Having spots on the search engine for popular local search phrases is critical to getting more business.  This will result in more traffic to your Facebook Page, more traffic to your website, and of course, more real estate leads.  Though it may only be one lead here or there, for the amount of time spent doing these things, it is certainly worth the effort.  Generating real estate leads off of Facebook isn't Rocket Science, but without a strategic plan of action that utilizes proven Search Engine Optimization tactics, you will wind up banging your head against the wall in a futile effort.  After just a few minutes of work, I'm sure you'll find that doing real estate lead generation on Facebook efficiently, while utilizing SEO tactics successfully, is truly the key to a successful outcome.



Watch This Facebook Real Estate Lead Generation Tutorial


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Comments (25)

Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Mike, Good tips and some I have not been using. I think people need to read this so I am going to re-blog it. Thanks.

Mar 29, 2013 11:28 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Mike, I came to your post from Debbie's re-blog, great step by step on effective FB! Thank You

Mar 29, 2013 11:39 AM
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

Very good points! I learned of a couple things I can do to improve my pages with your tweaks, or variations on them.  Thanks!

Mar 29, 2013 11:53 AM
Mike Linkenauger
Jacksonville, FL
Short Sale Specialist Network

Glad you guys find in helpful! I have another one that is a little more detailed that I'll post next week from a webinar I did last week.  It goes into some very effective ways to generate mass traffic & leads off social media.

Mar 29, 2013 11:54 AM
Linda Blumenthal
631-819-2913 - Westhampton Beach, NY
NYS Licenced Real Estate Salesperson, CBR

Hi Mike.  This is exactly the information I have been looking for.  Thanks for a great blog post!

Mar 29, 2013 12:48 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hi Mike. I came here from Debbie's post, and this is a wonderful outline.  You can actually do some of this well (and maybe even easier) on Google Plus...as google indexes that instantly and gives it higher priority than FB.  You may want to try this as a 1-2 punch.

Mar 29, 2013 09:25 PM
Mike Linkenauger
Jacksonville, FL
Short Sale Specialist Network

Google plus is a social media I still haven't invested much time in.  I'll have to toy with that some.  I know most Facebook and LinkedIn stuff does get indexed extremely fast.  If you guys enjoy this, suggest it to be featured!  I'll post a link to a longer one that I did as a webinar last week when I get it up for replay next week!

Mike

Mar 29, 2013 11:06 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Mike - Yes, that's exactly what I did...and voila.

Yes, you should defiitely try some of this on google plus.  Your posts will be indexed by google and they generally show up ahead of FB and many other places.  And, link from G+ to your own blog site.  The links are follow links and will give you google juice (unlike FB).  Feel free to follow me there and some of the other people from AR...we have all learned this together.  Out of all the social media, it's by far the one that will give you the most presence on google.

Mar 30, 2013 07:03 AM
Wika Hutchinson
Eugene, OR
Broker, CRIS, SFR, CDPE

Thank you for sharing a great post Mike. It reminds me to get on FB more and be productive with it!

Mar 30, 2013 07:29 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I just bookmarked this.  A great post with excellent tips for us.  Thank you.

Mar 30, 2013 08:36 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Loved the tutorial. Bookmarked and ready to get started with improving those Facebook Leads.

Mar 30, 2013 09:24 AM
Mike Linkenauger
Jacksonville, FL
Short Sale Specialist Network

And one other thing I would strongly suggest, which I elaborated more on the other, longer social media webinar I did last week, create MULTIPLE Facebook groups, each one titled with a different "keyword" or search phrase with your city and then a keyword after it, like Jacksonville property manager, or Sarasota Property Management Company.  After posting on that page for a month or two, you are HIGHLY likely to be on the 1st page of search results on Google!  It works with about any industry and keyword phrase, TRY IT!

Mar 30, 2013 09:25 AM
Kelly Bogan
Equinox Real Estate - Eugene, OR
Your Gateway to the Emerald Valley in Lane County
Thanks for the great info, Mike. I have been doing a lot of research about SEO and social media, and this post is within my grasp.
Mar 30, 2013 02:59 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Mike, attended IMSD class on Facebook for business - and with limited engagement, I realize, we can generate lots of business using Facebook. Good to see the video tutorials, makes it easy to understand. Thanks for sharing your expertise.

Mar 30, 2013 03:37 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I have found much more luck with my personal page and just simply connecting with folks rather than trying to sell them with a Facebook fan page.  Just my two cents.  

Mar 30, 2013 10:05 PM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Mike, great advice! I never thought about joing FB groups with my "fan page." Makes total sense to me.

Apr 01, 2013 07:23 AM
Mike Linkenauger
Jacksonville, FL
Short Sale Specialist Network

Christiansen Team, you completely missed the point of EVERYTHING on here.  "Fan" pages mean nothing.  The ONLY point behind all of this is for SEO results, NOT to bug your "friends" trying to get them to like your page.  I have over 50 fan pages, and NONE of them have "likes", but ALL of them are on the first page of the search engines for those search terms.  Frankly, you may be LOOSING friends on Facebook who really don't care about your business, and don't appreciate you posting/soliciting business related things on a PERSONAL page. 

Apr 01, 2013 08:11 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Mike Linkenauger ,

I came over from Praful Thakkar re-blogging your post. I just subscribed to your blog..great information here and look forward to reading more of your posts.

Nov 11, 2016 08:42 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Mike Linkenauger Thanks for posting the Facebook primer basics for securing success on the site. Thanks to Praful Thakkar , I was able to find your post.

Nov 11, 2016 09:25 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I came over from Praful's reblog. This is great advice! Thank you for sharing.

Nov 12, 2016 01:43 AM