Is it business strategy or is

Services for Real Estate Pros with Real Estate Client Prep


If you take an honest look at your website....or to make it easier, a look at a colleagues website...what do you see?

A good business strategy? Or....Art?

By "art" I mean "pretty".

I think it is fair to say that the vast majority of real estate websites are art, not good business strategy at work.


What is the point of a website if not to convert your site visitors in to leads and, ultimately, clients?

People do not choose an agent for their pretty website. 

They don't choose an agent because they offer a home search tool on their site.

They choose an agent who they think is going to be the best one to help them with their real estate transaction.

What are you doing on your site to demonstrate that you are the best one for the job?

Notice I say demonstrate, not declare.

I'd love to hear from you and see what you are doing on your site! 


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Erin Bates

Great point - sometimes folks do get too wrapped up in the look of the site rather than the content - definitely a pitfall! Something I will keep in mind with our website!

Feb 20, 2013 04:43 AM #1
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Thanks, Erin! You're right, people do get too wrapped up in the look!

Feb 20, 2013 05:00 AM #2
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Caroline,  Good information, I will be watching for your blogs

Feb 20, 2013 05:14 AM #3
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Thanks, Will!

Feb 20, 2013 05:27 AM #4
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