Today, we’re excited to unveil vFlyer Marketing 5.0, the latest version of our award-winning marketing service. We made a conscious decision to focus on expanding our listing marketing features and capabilities in 2013 and this release is the first step in that effort. With it, vFlyer users can more effectively promote their listings across multiple channels, including their own websites. Here’s the lowdown on what’s included in the new version:
1. New Mobile Format and Branding Capabilities
We’ve long offered mobile landing pages for all flyers, but we’re psyched to introduce a new and improved mobile format that’s better optimized for today’s smartphones. The new format displays a toolbar at the top and bottom with buttons to call or email the listing agent or share the listing via social media. The photos from the flyer are shown below that; viewers can flip through them simply by swiping their finger. And all the text from the flyer is displayed on the main listing page, rather than on separate pages as before.
Even better, vFlyer users can now create their own custom mobile themes in the Theme Editor, and business subscribers can upload a branded mobile header image to display on their mobile listings. As more and more consumers access the Web primarily through their phones, having well-branded mobile content becomes essential.
2. Mailing List Support
By popular demand, we now support the creation and storage of mailing lists. Business subscribers can add a group of email addresses to their account and email their flyers to that list with a single click. Visit our help center for instructions on creating a mailing list.
3. Better Listing Integration and Slideshow Display in vFlyer Sites
vFlyer Sites users now have multiple ways to display their listings on their website: in a gallery format, a slideshow, a mini-listings module, and a comprehensive search module among others. Having this array of listing integration options means that you can make your listings the focus of your website rather than an afterthought. With this release, we’ve also improved the layout of images and the loading of photo slideshows on listing detail pages.
4. Facebook Registration and Login
We now support Facebook Connect, enabling people to register for vFlyer and log in to their accounts through Facebook. This not only makes it easier to sign up, it also makes sharing listings on Facebook easier, since you’re logged into Facebook already when you log in to your vFlyer account.
Together with the addition of new syndication partners Trovit, PennySaverUSA, Lovely, and REALTOR.com, the features we introduced in this release will help vFlyer users market their listings more widely and effectively than ever before. And we’re not finished–look for more listing marketing features and capabilities in the coming months.
Thanks to all of our users for your questions, comments, and feature requests. Your feedback helps us continue to improve vFlyer, so keep it coming!