The benefits of being consistent with your newsletter - Another sale!

By
Home Builder with The Flooring Girl

Yesterday, I got an email from a past customer.  He is from 4 years ago, and he is super nice and has great taste.  His email was prompted by our monthly newsletter.

 

carpet for stamford CTWhile we have been extremely busy, I was lucky as one of my appointments was shifted to next week and I had a free opening and drove over to Stamford.  My customer is so nice, and he was showing me all the improvements he made to his home over the last 4 years.  It was fun.  Last time, we did carpet for the first floor of his townhouse.  This time, we are doing carpet for the 2nd floor and landings.

 

We also discussed 2 future projects for the bathrooms. 

 

As we chatted, he asked me about our TV shows (from a year or two ago) and he was aware of us winning the Angie's List Super Service award again.  He said, he's kept up and he was so happy to see our success over the last 4-5 years.

 

It made me realize how important these newsletters are in generating more repeat and referral business.  Earlier in the week, I got an email from another "lead"...someone we I met  3-4 years ago but never closed.  They have a rental unit and are interested in some sanding and refinishing and hardwood, so I have an appt set for next Saturday.  I definitely have challenges keeping up with everything, and I'm lucky that my franchise took over this a year and half ago.  Their newsletters aren't as good as mine (of course...LOL), but they are good enough and I have an option to add in an intro paragraph each month, and that is more manageable for me.

 

And, it's working!  Every month, I seem to get at least 2 new appointments due to the newletter (and often 3-4), and often this helps prompt a customer to purchase.  I've gotten a few people who are now ready from 1-2 yrs ago.  So, if you aren't yet doing a newsletter, I'd recommend you reconsider.

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  1. Praful Thakkar 03/05/2016 09:54 AM
Topic:
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Location:
Connecticut Fairfield County Stamford Stamford Home Improvement
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ramblings from a westchester flooring store shop at home

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Ambassador
1,299,277
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Debbie - I try to do it monthly - must get on a more regimented time frame....

Feb 22, 2013 09:03 PM #8
Ambassador
1,207,809
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Great post Debbie!  We have similar stories about keeping in touch and gaining business  years later.  Thanks for sharing!

Feb 22, 2013 09:09 PM #9
Rainmaker
992,439
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Debbie... I always look forward to your posts... Your presentations are great and your advice always adds value to my time...

Happy Day

Feb 22, 2013 09:14 PM #10
Rainmaker
1,811,623
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Debbie, i so agree with you and I was going to write about my success tomorrow on mine this week...being on their minds and front and center makes all the difference ...glad for you!!

Feb 22, 2013 09:19 PM #11
Rainmaker
1,392,077
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Debbie, I used to write a column for a newsletter. I didn't know it was even read until I stopped writing it. People still tell me they miss my column. They are time consuming, but worth it in the long run.

Feb 22, 2013 09:29 PM #12
Rainmaker
3,318,559
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Staying in touch consistently with "value-added" information is the single most important thing to keep you top of mind awareness with your clients.

Feb 22, 2013 09:42 PM #13
Rainmaker
3,776,146
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Debbie and congratulations on both the feature and more importantly the repeat business. Ihave done a monthly newsletter for years. It's the best.

Feb 22, 2013 09:42 PM #14
Rainmaker
653,941
Bobbie Smith
Stroudsburg, PA
570-242-1891

Debbie, Absolutely. They say in real estate the average homeowner moves every 5-7 years so if you don't keep in touch with previous clients how will they now you are still in business and you be the one they call when it is time to sell. Congrats on the feature.

Feb 22, 2013 10:02 PM #15
Rainmaker
1,356,146
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Good morning Debbie - I'm working on our end-of-February newsletter this afternoon. Another time consuming, yet critical, chore that needs to be checked off every month.

Feb 22, 2013 10:07 PM #16
Rainer
42,892
Diane Donnelly
Keller Williams Flagship - Annapolis, MD
Anne Arundel County, MD Real Estate

Debbie, if I may... what do you include in your newsletter? How long is it? Does it only include real estate/flooring information?

Great post.  Thanks for sharing.

Feb 22, 2013 10:21 PM #17
Rainmaker
3,268,490
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Way to go Debbie...sounds like your efforts are paying off!  Hope you have a wonderful weekend too!

Feb 22, 2013 11:09 PM #18
Ambassador
3,911,691
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Debbie it is very important to stay in front of both our clients and potential clients on a consistent regular bases.  It pays off as you are seeing.

Feb 23, 2013 12:31 AM #19
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Christine - I know the feeling. I fell into the same trap the previous year.

Dagny - I know...it's challenging.

Jamanda - You're welcome and glad to hear it has worked for you too.

Richard & Beth - Thx so much!

Ginny - Yes, it really makes a big difference.

Michael - That is so funny.

Nina - THat is so true.

Feb 23, 2013 12:48 AM #20
Rainmaker
1,030,283
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Debbie, what a great post!  I would agree that yours is probably better but the wonderful thing about the newsletter is that you've not lost any presence in your customers eyes.  Touche' 

Feb 23, 2013 01:21 AM #21
Rainmaker
161,583
Wika Hutchinson
Eugene, OR
Broker, CRIS, SFR, CDPE

Great post Debbie. You made a great point on the importance of getting in touch!

Feb 23, 2013 02:43 AM #22
Rainmaker
774,128
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Debbie, great post and congrats on the feature-doing something consistently means your brand becomes extremely recognizable!

Feb 23, 2013 04:55 AM #23
Rainmaker
1,561,684
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

WOW Debbie, I hadn't realized you had so many things going on -- all on the plus side!!  What newsletter do you use?  I'm always thinking about it, but can't find one I like.

Feb 23, 2013 07:14 AM #24
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

All - I used to use Constant Contact (which I liked) and I did it myself.  Each month, I would feature 3 of our latest works - 1 picture and 1 short paragraph about what we did - tried to make shore & sweet and visible.  Then, at the end, I would link to 5 blog posts.  I also had an intro paragraph about whatever season it was or announcing something.  Now, my franchise does it.  I don't write it.  And, I don't know who they use.  It usually has 2 articles about some stuff related to home improvement (not flooring although maybe once in a while some flooring, and then I add my picture and my intro paragraph.  It's not as good, nor as personal as what I did...but that's not the point.  It's good enough, and just the presence/reminder is what's helping.

Feb 23, 2013 07:33 AM #25
Rainmaker
1,248,458
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I used to do a quarterly 8-page newsletter from SCRATCH and when I stopped and started blogging, I actually got calls from people who wanted to continue to get the newsletter...

Feb 23, 2013 06:24 PM #26
Ambassador
1,997,093
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Debbie, congratulations on your success with  your newsletter.  Consistency is the key and people look forward to receiving their newsletters.  I've been sending monthly newsletters for years and have been able to contribute several transactions to them as a result.

Feb 23, 2013 11:31 PM #27
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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