I Don't Need No Stinking Broker Info in a Craigslist Post... Ohhh My!

Real Estate Agent with Keller Williams Realty at the Beach

We've all seen it, maybe we've all done it before.  We post a quickie in Craigslist announcing some new listing or provide a link to a home search, and we neglect to provide the brokerage info in that same post.  Bad little puppy! shame, shame!  What does the Code of Ethics say about this?

REALTORS® shall not advertise nor permit any person employed by or affiliated with them to advertise real estate services or listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR®'s firm in a reasonable and readily apparent manner. This Standard of Practice acknowledges that disclosing the name of the firm may not be practical in electronic displays of limited information (e.g. "thumbnails", text messages, "tweets", etc.). Such displays are exempt from the disclosure requirement established in the Standard of Practice, but only when linked to a display that includes all required disclosures. (Adopted 11/86, Amended 1/11)

If you notice, the only advertisement exempt from placing the brokerage information is on those ads that are limited in scope like Twitter, and then you must provide a link where the information is provided.  Craigslist is not exempt as it is not limited. So, the next time you want to 'post' in CL, be sure to ad your firm's info. Doesn't have to be prominent, but it does have to be there.

Post on my good friends! 

Comments (1)

Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

We have agents here who regularily violate adversting rules.   If our association wanted to make a mint on fines all they would have to do is set aside about 15 minutes a day on CL.  They could easily fine about 10 agents in that time frame for violation of the COE rules.

Feb 24, 2013 04:15 AM