After writing Part I, I decided to address an aspect of SEO that may have gone too far. Videos!!!
Videos are a necessary and vital aspect of any SEO strategy.
However, like many people in our society, I sat down on Sunday morning to catch up on some emails that I saved during the week...emails that appeared to have some content that I may like to read. I started going through them in detail. Email after email had lengthy, drawn out videos that were up to one hour in length. You would have to suffer through a long winded diatribe by some info marketing "guru" to get to the facts. We have all received these emails..'Learn the insider secrets of Wall Street Billionaires" or "Top ten foods to achieve weight loss" or "Boost your personal awarenesss with these ten tricks".
The problem is that the bounce rate on these videos is extremely high, so what is the purpose?? Sure, you are getting people to click on the video link, but the message is not being heard!!!
Studies indicated that Americans assign authority to voices of British or Australian dialects. That is why so many infomercials and videos are in these dialects. That is also why so many of the annoying videos are in these dialects.
I can tell you with a pretty high degree of certainty...the most effective videos are about 20 to 30 SECONDS in length and they achieve the highest search engine results....the best videos are NOT over 20 minutes, or even pver 5 minutes....
Comments(4)