The Best Listing Agent Makes It All About YOU!!!!

Real Estate Agent with Karen Parsons-Fiddler, Broker 949-510-2395 BRE# 01494165

"Listing agents" are now the flavor of the week. Why? Because we are in a seller's market of course. There is nothing wrong with morphing your business plan based on market conditions, this is what good sales people do....and why they can stay in business through all the cycles of the real estate market. 

In my market of Southern California, we have lost very few real estate agents during the tough times. Casual conversation at a party results in a results...and if it's not the person you're speaking to, then it's their friend/cousin/neighbor. But of course anyone can really slap a sign in a front yard and write about upgraded counter tops. 

A LISTING AGENT is much more....or should be. I too have been focusing on listings. After many years of working with buyers, I have a good grasp on what makes for a good Orange County Listing Agent. So my goal is to be one. 

What I've noticed is that the happiest sellers are those I never talk to. Let me explain. The sellers hire someone to sell their home. They do not expect to do all the work. I've actually gone to open houses where the sellers are there alone. Really? And I have often spoken to sellers during showings and have had them ask ME what I think of the market. 

This is what your agent should be doing for you!!!

But too many Orange County Listing Agents view listings as a numbers game. They get a contract signed for a length of time, slap up that sign, write the brief description and then hope for the best. In a seller's market, this could be all they need. But would these people really be in business.....ok, thriving in business...years from now? I doubt it! The key to successful business is referrals and repeat business. 

To get this, I concentrate on the needs/goals of the client, in this case the seller!

The key to my success as a Listing Agent is that I never sign a long term contract. The Mutual Agreement can be canceled at any time and for any reason. I will earn the listing each and every day! Everything you read below is done up front, at my own cost and effort and with no additional fee. Obviously I can't speak about commission in a blog post (I read the rules) but I am very competitive with that as well. 

So again....with no extra charge and no long term contract a listing of mine gets the following benefits:

  • A $1000 credit with my handyman/gardener to spruce up the house and address minor issues prior to the listing
  • 4 hours with a stager to maximize the home's assets
  • Professional photography
  • For homes listed over $900,000, aerial photography
  • Professional Video which is narrated to point out the best aspects of the home, uploaded on HGTV Front Door and YouTube.
Once the home is listed the Targeted Internet Marketing ensures the right buyers will see the home. 
  • VIP placement and marketing on Zillow, Trulia, and over 90 other sites via ListHub. (who better than I can speak to the value of your home? All leads from these sites come directly to me
  • Targeted marketing to move up/down buyers in our area
  • Targeted marketing to relocation clients moving into this area. 
  • Open Houses and Broker Previews, if desired
The advanced technology of my staff allows me to show you in regular intervals, the number of times your home has been viewed by buyers searching for your specific criteria. We use this information to make adjustments to our marketing, if necessary.
If this sounds like the right approach for your home sale.....let's talk a bit more about it. And can send me packing the moment you feel I'm not giving you the best effort possible. 


Comments (10)

Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

That's quite a commitment to your sellers, Karen.  They'd be crazy not to hire you.  We lost about 60% of our agents when the market crashed in 2008.  Sadly, I hear people wanting to get back into the market again as part-timers.  We dropped from 1400 to a little over 500.  There's probably 50% too many agents now, but it's much more efficient than in the boom.  I hope you're doing well.

Feb 24, 2013 09:47 AM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I agree with Mike, many got out of the business and probably should stay out.  I really don't like working part time agents as it seems to slow down the process.

Feb 24, 2013 10:04 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

So, what you're saying is, the best Listing Agent is the best Listening Agent!  What a great lesson, and sellers would do themselves a favor to have you be "all ears" for them!!  ;-)

Feb 24, 2013 10:15 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Very good post and I enjoy your enthusiasm but let me ask what do you do different for 900k listing that you don't do for a 100k and if it is the same then what is the commission difference, just curious.

Feb 24, 2013 10:56 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Mike: I was surprised to realize how many of our agents did not drop out. But I think we have alot more part timers in our market

Kathy: I think they should have gotten out, but didn't. right?

Carla: Thanks :)

Charles: There is no difference in commission percentage, but aerial photography is expensive, and so I offer it it the higher range listing. Fact is that higher end listings do require additional exposure and deserve it. But I do all this with no long term contract and at my own expense up front. 

Feb 24, 2013 01:59 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, that is a very comprehensive plan, Karen, and I agree w/ Mike's statement...they'd be crazy not to hire you.  And, you have amazing results whick speak for themselves.

Feb 24, 2013 06:58 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Debbie: thanks....:)

Feb 25, 2013 12:53 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

What a great concept.  I just sort of roll my eyes when I see a listing sign where it's all about the agent and not at all about the house or the sellers.  You and I think alike on this issue.

Feb 25, 2013 12:15 PM
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Karen,  Your level of committment to home sellers is so very evident.  I seriously doubt you will have anyone walk away from the listing agreement.  There are few agents willing to invest so fully...personally and financially....into a potential commission.  Wish you the very best as you focus on increasing your listing business.  Hope you don't forgo buyers all together...I would miss you too much!!!

Feb 26, 2013 11:43 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Tammy: I can keep my business with service....I'm sure you can as well. Thanks

Dee Dee: I love buyers too much to move away from them. :) And I'd miss you too.

Feb 27, 2013 12:58 AM