A Sacramento seller in Land Park called yesterday to discuss selling his home. He had his home on the market a while back and it didn't sell. When I asked him why he didn't call the agent he had been working with instead of this Land Park agent, it was pretty clear he had been extremely unhappy. I'm not exactly sure why but I suspect it had to do with communication. People think communication is all about delivering news or staying in touch, but that's not really true. It's about being on the same page, talking the same language and giving the seller enough information so that the seller can make his or her own informed decision; it's about meeting / exceeding the sellers' expectations.
This seller told me price wasn't everything. Getting the home sold is what's important. Price plays an important role, but it's not always the determining factor. There's a difference between being overpriced and not selling and being sold and moving on. Read more on my personal blog today about The Highest Offer is Not Always the Best Offer.