The difference between Staging and Decorating

Real Estate Agent with Riverside Homes

I recently had a collouge ask me to explain the difference between Staging and Decorating.

Staging is not just decorating or de-cluttering, although both are important aspects of the staging formula.  Staging is the Staging Before and Afterprocess in transforming the look of a home to appeal to the broadest range of prospective buyers in its target market.  

Staging homes in St. Augustine, helps sell the lifestyle for the target market, even if that style is not what the sellers currently live in.  The beach condo will have a much different feel than the historic home downtown.  Have you ever shown a beach property that is filled with antiques - or country style?  It just does not fit.

Proper staging will help give the home a personality that speaks to a broad range of buyers (again in target market), and allows the best features to stand out.  Staging helps accentuate the positives and minimize the negatives in the home.

Staging works, studies show staged home sell faster and for more money.

What are your thoughts?

Posted by

Marjorie Taylor, REALTOR

Marjorie Taylor, is a licensed Real Estate Broker representing Riverside Homes  and is a Certified Stager with VIP Staging and Home Management.  A community leader, active in the St. Augustine Regional Council, Taylor is past Director and Technology Committee Chairman of the St. Augustine St. Johns County Board of REALTORS.  A Certified Home Stager, she is professionally educated and trained, having earned the designations of CDPE, CRS, CSP, e-PRO, GREEN, GRI, TRC.  View the Model Homes in St. Augustine

Marjorie is passionate about St. Augustine and the needs of her clients. Past recipient of the Entrepreneur of the Year - Women’s Council of REALTORS St. Augustine Regional.



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