I recently had a collouge ask me to explain the difference between Staging and Decorating.
Staging is not just decorating or de-cluttering, although both are important aspects of the staging formula. Staging is the process in transforming the look of a home to appeal to the broadest range of prospective buyers in its target market.
Staging homes in St. Augustine, helps sell the lifestyle for the target market, even if that style is not what the sellers currently live in. The beach condo will have a much different feel than the historic home downtown. Have you ever shown a beach property that is filled with antiques - or country style? It just does not fit.
Proper staging will help give the home a personality that speaks to a broad range of buyers (again in target market), and allows the best features to stand out. Staging helps accentuate the positives and minimize the negatives in the home.
Staging works, studies show staged home sell faster and for more money.
What are your thoughts?