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Chocolate Chip Cookies Do Make A Difference

By
Industry Observer with Retired

Chocolate Chip Cookies Do Make A Difference


I like to know what is happening in the Kentlands real estate market.  On Sunday afternoon, I attended two open houses in the community.  One of the open houses had more traffic and was very distinctive.  RE/MAX agent Johnice Comer has a special marketing technique at open houses. 

Johnice bakes chocolate chip cookies at her open houses.  When you enter the home the aroma of chocolate chip cookies creates an immediate positive response.  The cookies are served in the kitchen which serves as the location to get to know the prospects. Her sign in sheets and home information sheets are in the kitchen.

It is okay for you to copy this idea.  For a more positive response from open house prospects, bake and serve chocolate chip cookies. It works!

Johnice Comer is one of the outstanding agents in our market and we wish her well for continued success.  By the way, Johnice will be holding a broker open house with a selection of tasty desserts.  She knows that real estate professionals enjoy sweet treats.


331 Kent Square Road, Kentlands, Gaithersburg IMG_2412

Johnice Comer, Kentlands, Chocolate Chip Cookies IMG_2411

Photograph by Roy Kelley using a Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Show All Comments
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro
Roy ....that's a great shoutout to her and her idea of baking cookies! You do an amazing job promoting others! Have a great night in MD!
Mar 04, 2013 08:54 AM
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Roy, that is a great idea and everyone gets to enjoy.  Thanks for sharing!!

Mar 04, 2013 09:00 AM
Marge Draper
Keller Williams Realty Palo Alto - Menlo Park, CA
REALTOR, Keller Williams Realty, Menlo Park CA

Roy,  I have used the chocolate chip cookie idea in the past.  I have found that sometimes the visitors are a little shy about taking a cookie.  Of course, treats on broker tour always go like 'hotcakes'!  I say that we should use whatever works!

Mar 04, 2013 09:02 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Roy-    I never turn down a good chocolate chip cookie!  What a nice shout out for Johnice Comer!

Mar 04, 2013 09:12 AM
Potranco Realty
Potranco Realty - San Antonio, TX
"Sold with Potranco Realty"

Roy, I wish I would have been close to visit Johnice open house to try out some of her yummy cookies and see the lovely home.

Mar 04, 2013 09:24 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Roy, That is a great idea and will have people staying a little long for a fresh batch.

Mar 04, 2013 09:29 AM
Roy Kelley
Retired - Gaithersburg, MD

Thanks so much for your comments.  Almost everybody loves chocolate chip cookies.


Longwood Gardens IMG_2385

Photograph by Roy Kelley.  Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Mar 04, 2013 09:57 AM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Roy.  Johnice is one smart cookie.  Thanks.

Mar 04, 2013 07:27 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Who could resist a house that they know they could call home with that wonderful aroma ?

Mar 04, 2013 10:00 PM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!
The fastest way to a Realtors heart is through food. Bake it and they will come.
Mar 04, 2013 10:18 PM
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Good morning, Roy.  We used to bake chocolate chip cookies at open houses (& always had some made ahead of time) 5 or 6 years ago.  We stopped doing it, because clients at the time did not like the smell of cookies.  They wanted to use Fabreeze (no smell).  I think that was a sign of the times. 

Mar 04, 2013 10:51 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for stopping by.  Johnice is holding a broker open today and will be offering several trays of desserts to the attending agents.  We have a beautiful sunny day in Kentlands and she should have a crowd.  Tuesday is the regular day for broker open houses in the area.


Longwood Gardens IMG_2375

Photograph by Roy Kelley.  Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Mar 04, 2013 11:43 PM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Roy,  What a great idea.  No one can resist a freshly baked chocolate chip cookie.  Maybe Will should start this practice.  I could get him an apron.

Mar 04, 2013 11:44 PM
Larry Atkins
State Wide Realty Co. - Farmville, VA
Veteran Owned & Operated

Good Morning Roy,

There is nothing like the smell of cookies to remind one of "home".  Great way to use all the senses to captivate a buyer.

Mar 05, 2013 12:01 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy, nothing better than the wifts of chocolate chip cookies or homemade bread to fill the air during an open house!   Bet you had a crowd!

Mar 05, 2013 12:08 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Roy,

You are so right, everyone loves 'chocolate chip cookies' and a nice treat for an open house. Thanks for sharing.

Mar 05, 2013 02:50 PM
Roy Kelley
Retired - Gaithersburg, MD

Your feedback is much appreciated.  Johnice has been very successful with her chocolate chip cookies.  


Orchids, Longwood Gardens IMG_2359

Photograph by Roy Kelley.  Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Mar 05, 2013 07:59 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Roy, when I do an open house I usually serve cookies and water/sodas.  But, to actually bake the cookies in the home and have the aroma....great idea!  Thanks Johnice.

Mar 07, 2013 06:49 AM
Roy Kelley
Retired - Gaithersburg, MD

We have a beautiful day in Kentlands. I was out taking some photographs of the blossoms.

 

Apr 04, 2019 11:44 AM
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